1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.BZ 2 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.BZ 3 00:00:18,652 --> 00:00:20,821 (background chatter) 4 00:00:20,854 --> 00:00:24,192 (woman): The pink ribbon, to me, symbolizes solidarity, 5 00:00:24,225 --> 00:00:27,595 it symbolizes the universality of women and men. 6 00:00:27,628 --> 00:00:29,797 (man): We think of hope, and life, 7 00:00:29,830 --> 00:00:31,765 and family, 8 00:00:31,799 --> 00:00:33,734 and growing old together. 9 00:00:33,767 --> 00:00:35,736 (woman): I think about my sisters, 10 00:00:35,769 --> 00:00:37,371 who are all fighting this battle. 11 00:00:37,405 --> 00:00:39,273 (woman): I think of me. Like, I survived! 12 00:00:39,307 --> 00:00:41,409 (laughing) Oh, yeah! Yes... 13 00:00:41,442 --> 00:00:44,078 (speaker): Check, one, two. This is a test. 14 00:00:44,112 --> 00:00:46,647 (sound check) Check, one, two. 15 00:00:46,680 --> 00:00:49,783 This is a test. 16 00:00:49,817 --> 00:00:52,620 Thank you. Thank you. (background chatter) 17 00:00:52,653 --> 00:00:54,822 (announcer): Good morning, walkers and runners. 18 00:00:54,855 --> 00:00:58,226 Welcome to the Susan G. Komen Race for the Cure. 19 00:00:58,259 --> 00:01:01,529 Our opening ceremonies will begin 20 00:01:01,562 --> 00:01:04,365 in just 15 minutes. All runners, 21 00:01:04,398 --> 00:01:06,834 please make your way to the weather star 22 00:01:06,867 --> 00:01:08,869 at Madison and 7th. 23 00:01:08,902 --> 00:01:11,139 Walkers will start the race 24 00:01:11,172 --> 00:01:13,407 from the main-stage area. 25 00:01:13,441 --> 00:01:15,209 All survivors who wish to participate 26 00:01:15,243 --> 00:01:16,877 in the Survivor Parade, 27 00:01:16,910 --> 00:01:19,147 please make your way 28 00:01:19,180 --> 00:01:21,882 to the Survivor Check-In Tent at this time. 29 00:01:21,915 --> 00:01:26,820 Once again, our opening ceremony will begin in just 15 minutes. 30 00:01:26,854 --> 00:01:29,257 (background chatter) 31 00:01:29,290 --> 00:01:31,325 (speaker): So we're gonna go right back out 32 00:01:31,359 --> 00:01:33,461 to Angie at the start line. (upbeat music) 33 00:01:33,494 --> 00:01:35,529 (cheering) 34 00:01:35,563 --> 00:01:37,865 (announcer): The 2010... 35 00:01:37,898 --> 00:01:40,734 Susan G. Komen Global Race for the Cure 36 00:01:40,768 --> 00:01:43,737 is up and running! 37 00:01:43,771 --> 00:01:45,739 (cheering) 38 00:01:50,878 --> 00:01:53,814 (crowd): Whoo-hoo! (music) 39 00:01:53,847 --> 00:01:55,883 * It's a celebration 40 00:01:58,619 --> 00:02:01,455 (crowd): Whoo-hoo! 41 00:02:01,489 --> 00:02:02,823 * It's a celebration 42 00:02:04,792 --> 00:02:06,694 * Celebrate good times 43 00:02:06,727 --> 00:02:08,796 * Come on 44 00:02:08,829 --> 00:02:10,398 * Let's celebrate 45 00:02:12,933 --> 00:02:16,270 * Celebrate good times come on 46 00:02:16,304 --> 00:02:18,639 * Let's celebrate 47 00:02:18,672 --> 00:02:20,741 * There's a party going on right here ** 48 00:02:22,310 --> 00:02:24,478 - It's amazing to see people 49 00:02:24,512 --> 00:02:26,180 come together, 50 00:02:26,214 --> 00:02:28,749 uh... showing the energy, showing the spirit. 51 00:02:28,782 --> 00:02:30,184 It's very emotional. 52 00:02:33,554 --> 00:02:35,656 - When I was being treated for breast cancer, 53 00:02:35,689 --> 00:02:38,692 in 2000 and 2001, 54 00:02:38,726 --> 00:02:41,629 I did a strange thing: 55 00:02:41,662 --> 00:02:44,698 I wasn't... did not research the science. 56 00:02:44,732 --> 00:02:48,302 I became fascinated more by... 57 00:02:48,336 --> 00:02:50,871 this breast-cancer culture that I was encountering 58 00:02:50,904 --> 00:02:55,309 on the Internet and in other forms at that time. 59 00:02:55,343 --> 00:02:56,810 So I became more... 60 00:02:56,844 --> 00:02:58,946 I turned sort of into an anthropologist, I think, 61 00:02:58,979 --> 00:03:01,715 "What's going on here?" You know? 62 00:03:01,749 --> 00:03:04,852 "What is it with all these pink ribbons and everything?" 63 00:03:04,885 --> 00:03:06,887 (soft music) 64 00:03:11,725 --> 00:03:14,595 - Go! (cheering) 65 00:03:14,628 --> 00:03:15,963 Very good. 66 00:03:20,268 --> 00:03:22,636 (chanting): Too many lives! Too many lives! 67 00:03:22,670 --> 00:03:23,971 Too many lives! 68 00:03:24,004 --> 00:03:27,441 Too many lives! Too many lives! 69 00:03:27,475 --> 00:03:30,878 (speaker): We are losing far too many women to an epidemic 70 00:03:30,911 --> 00:03:32,713 that goes unnoticed except for those who grieve 71 00:03:32,746 --> 00:03:33,947 and for those who live in fear. 72 00:04:00,308 --> 00:04:02,876 - We found sisterhood from other women 73 00:04:02,910 --> 00:04:05,646 and looking critically at what was going on 74 00:04:05,679 --> 00:04:07,448 with our healthcare. 75 00:04:07,481 --> 00:04:10,351 The sisterhood now is supposed to be supplied 76 00:04:10,384 --> 00:04:13,287 by the runs and races for the cure. 77 00:04:13,321 --> 00:04:16,056 I mean, what a change. We used to march in the streets; 78 00:04:16,089 --> 00:04:19,059 now you're supposed to run for a cure or walk for a cure, 79 00:04:19,092 --> 00:04:21,429 or jump for a cure, or whatever it is. 80 00:04:21,462 --> 00:04:25,866 Ah, so I think the effect of the whole pink-ribbon culture 81 00:04:25,899 --> 00:04:29,437 was to drain and deflect 82 00:04:29,470 --> 00:04:32,840 the kind of militancy we had as women 83 00:04:32,873 --> 00:04:35,643 who were appalled to have a disease 84 00:04:35,676 --> 00:04:37,545 that is epidemic, 85 00:04:37,578 --> 00:04:39,947 and yet that we don't even know the cause of. 86 00:04:39,980 --> 00:04:42,816 - There are a lot of people, I've heard many people say, 87 00:04:42,850 --> 00:04:44,952 "Well, anger - not helpful." 88 00:04:44,985 --> 00:04:46,820 Actually anger is helpful, 89 00:04:46,854 --> 00:04:48,922 depending on what you do with it. 90 00:04:48,956 --> 00:04:52,092 And I think if people actually knew what was happening, 91 00:04:52,125 --> 00:04:53,961 they would be really pissed off. 92 00:04:53,994 --> 00:04:55,563 They should be. 93 00:04:55,596 --> 00:04:57,865 (cheering) 94 00:04:57,898 --> 00:05:00,634 (live music) (announcer) 95 00:05:00,668 --> 00:05:02,603 - Whoo-hoo! - Let's rock! 96 00:05:04,605 --> 00:05:06,474 - Tobago! 97 00:05:06,507 --> 00:05:08,008 (laughing) 98 00:05:16,016 --> 00:05:17,518 (soft music) 99 00:05:22,890 --> 00:05:24,825 (cheering) 100 00:05:26,860 --> 00:05:28,962 - Women die from breast cancer 101 00:05:28,996 --> 00:05:31,832 just because they're women, right? 102 00:05:31,865 --> 00:05:33,834 We don't know... 103 00:05:33,867 --> 00:05:36,370 what lifestyle, or what it is, 104 00:05:36,404 --> 00:05:38,939 that makes women get breast cancer. 105 00:05:38,972 --> 00:05:42,710 The most important risk factor for breast cancer 106 00:05:42,743 --> 00:05:44,545 is being a woman. 107 00:06:05,633 --> 00:06:07,435 (applause) 108 00:06:09,202 --> 00:06:12,673 - Excessive government spending, taxing and regulating, 109 00:06:12,706 --> 00:06:16,777 no matter how well intended, is a formula for disaster. 110 00:06:16,810 --> 00:06:19,847 Volunteer activities and philanthropy play a role, 111 00:06:19,880 --> 00:06:22,983 as well as economic incentives and investment opportunities. 112 00:06:23,016 --> 00:06:24,652 To be certain, 113 00:06:24,685 --> 00:06:27,988 we're talking about America's deep spirit of generosity. 114 00:06:28,021 --> 00:06:30,991 But we're also talking about a buck for business, 115 00:06:31,024 --> 00:06:33,461 if it helps to solve our social ills. 116 00:06:33,494 --> 00:06:36,430 With the same energy that Franklin Roosevelt 117 00:06:36,464 --> 00:06:38,165 sought government solutions to problems, 118 00:06:38,198 --> 00:06:40,768 we will seek private solutions. 119 00:06:40,801 --> 00:06:42,936 - Well, certainly philanthropy has, 120 00:06:42,970 --> 00:06:46,206 for over 100 years, 121 00:06:46,239 --> 00:06:49,176 played a central part in American culture, 122 00:06:49,209 --> 00:06:51,945 but it wasn't until Reagan came to power 123 00:06:51,979 --> 00:06:55,082 that we saw explicit policies 124 00:06:55,115 --> 00:06:58,652 designed to shift responsibility 125 00:06:58,686 --> 00:07:01,855 away from health and welfare from the government 126 00:07:01,889 --> 00:07:04,758 towards private entities, 127 00:07:04,792 --> 00:07:07,127 philanthropic organizations, 128 00:07:07,160 --> 00:07:09,863 and the encouragement specifically 129 00:07:09,897 --> 00:07:13,066 of corporations to participate in that. 130 00:07:13,100 --> 00:07:16,103 (background chatter) - Two dollars! Two dollars only! 131 00:07:16,136 --> 00:07:17,771 - Three dollars! Three dollars! Three dollars! 132 00:07:17,805 --> 00:07:20,073 We got more calorie cards on the table if you need 'em. 133 00:07:20,107 --> 00:07:23,844 Come by the table, would you please? 134 00:07:23,877 --> 00:07:25,212 (background chatter) 135 00:07:27,781 --> 00:07:29,249 - As you can see behind me, 136 00:07:29,282 --> 00:07:31,719 we handed out about 12,000 bottles of Honest Tea 137 00:07:31,752 --> 00:07:32,986 and Honest Ade today. 138 00:07:33,020 --> 00:07:34,722 We introduced our new flavour: 139 00:07:34,755 --> 00:07:36,924 our organic half-and-half iced tea, 140 00:07:36,957 --> 00:07:39,092 which is half black tea, half lemonade, 141 00:07:39,126 --> 00:07:41,228 into the, uh... into the trade. 142 00:07:41,261 --> 00:07:43,130 And what a better way to kick it off 143 00:07:43,163 --> 00:07:45,499 than handing it out to 55,000 thirsty men and women? 144 00:07:45,533 --> 00:07:48,001 - Now, cause marketing... 145 00:07:48,035 --> 00:07:52,873 is a phenomenon, uh... unique, 146 00:07:52,906 --> 00:07:54,775 I think, to capitalism, 147 00:07:54,808 --> 00:07:57,945 where a company decides 148 00:07:57,978 --> 00:08:01,715 that if they just associate with a cause people care about, 149 00:08:01,749 --> 00:08:05,218 the buyers care about, they will increase their sales. 150 00:08:05,252 --> 00:08:08,689 That's about the bottom line. 151 00:08:08,722 --> 00:08:10,824 Now, I think there are, within those companies, 152 00:08:10,858 --> 00:08:13,093 people who care deeply about what the issue is, 153 00:08:13,126 --> 00:08:15,663 but breast cancer is the poster child 154 00:08:15,696 --> 00:08:17,164 of cause marketing. 155 00:08:17,197 --> 00:08:19,633 And there's more of it for breast cancer 156 00:08:19,667 --> 00:08:22,970 than any other disease, and I think it's partly 157 00:08:23,003 --> 00:08:24,271 because it's about breast cancer 158 00:08:24,304 --> 00:08:27,240 and women make most of the buying decisions 159 00:08:27,274 --> 00:08:29,843 and we get to say "breast" out loud 160 00:08:29,877 --> 00:08:31,511 on public television. 161 00:08:38,151 --> 00:08:40,220 (woman): You don't have to look far 162 00:08:40,253 --> 00:08:42,189 to find products in pink on store shelves. 163 00:08:42,222 --> 00:08:44,091 (man): You know, if one had benefits 164 00:08:44,124 --> 00:08:45,893 going towards any kind of charity, 165 00:08:45,926 --> 00:08:49,129 I'd probably choose that one, or if it was similar in price, 166 00:08:49,162 --> 00:08:51,599 and knew it was going for a good cause. 167 00:08:51,632 --> 00:08:54,868 - I keep thinking that we're going to reach saturation point. 168 00:08:54,902 --> 00:08:58,038 Certainly when I began researching the book in 1998, 169 00:08:58,071 --> 00:09:00,173 I could not have imagined 170 00:09:00,207 --> 00:09:02,209 that women would be able to buy products 171 00:09:02,242 --> 00:09:05,178 ranging from handguns to gasoline 172 00:09:05,212 --> 00:09:07,147 in the name of raising money 173 00:09:07,180 --> 00:09:09,016 for breast cancer. 174 00:09:21,929 --> 00:09:24,698 - Come in, Miss Kane. Sit down. 175 00:09:24,732 --> 00:09:26,033 - Thank you. 176 00:09:27,034 --> 00:09:28,869 - I've been reading 177 00:09:28,902 --> 00:09:31,171 the laboratory report again. 178 00:09:31,204 --> 00:09:32,706 - I... 179 00:09:32,740 --> 00:09:34,875 - Miss Kane... 180 00:09:34,908 --> 00:09:37,711 you require immediate surgery, you have cancer. 181 00:09:37,745 --> 00:09:40,080 - Uh, well, all right. 182 00:09:40,113 --> 00:09:42,315 Now I think we have an opportunity 183 00:09:42,349 --> 00:09:44,117 for some pictorial comment here. 184 00:09:44,151 --> 00:09:47,387 Diana, you've just been handed 185 00:09:47,420 --> 00:09:50,023 the most startling news of your life. 186 00:09:50,057 --> 00:09:51,925 You have cancer. 187 00:09:51,959 --> 00:09:54,628 Now anyone who has faced this moment 188 00:09:54,662 --> 00:09:57,765 knows that this is a serious, frightening time. 189 00:09:57,798 --> 00:10:00,968 Play this as if you are tongue-tied for a moment. 190 00:10:01,001 --> 00:10:02,636 You see? - All right. 191 00:10:02,670 --> 00:10:04,204 - Charlie, uh... 192 00:10:04,237 --> 00:10:06,273 take a tight close-up of her face. 193 00:10:06,306 --> 00:10:08,842 We want to see her reaction to this news. 194 00:10:08,876 --> 00:10:10,744 Uh, start the action here, Doctor. 195 00:10:13,280 --> 00:10:17,617 - It means we have to operate to remove the breast. 196 00:10:19,419 --> 00:10:22,022 - There must be some other way. - There are only two ways 197 00:10:22,055 --> 00:10:25,392 to cure cancer: surgery and irradiation, 198 00:10:25,425 --> 00:10:27,160 Miss Kane. 199 00:10:27,194 --> 00:10:30,698 - It means I'll be permanently disfigured, doesn't it? 200 00:10:32,099 --> 00:10:35,769 - I stopped working as a surgeon in about 1998. 201 00:10:35,803 --> 00:10:38,371 Um... I did it for 20 years, 202 00:10:38,405 --> 00:10:40,373 and I found 203 00:10:40,407 --> 00:10:43,143 that we really hadn't made that much progress. 204 00:10:43,176 --> 00:10:46,013 We were still doing surgery, radiation and chemotherapy, 205 00:10:46,046 --> 00:10:47,815 you know, maybe slightly different. 206 00:10:47,848 --> 00:10:49,316 We weren't doing as much surgery, 207 00:10:49,349 --> 00:10:51,351 and maybe we were doing more chemotherapy 208 00:10:51,384 --> 00:10:53,053 than when I started. 209 00:10:53,086 --> 00:10:55,055 But, really, we were still doing the same things, 210 00:10:55,088 --> 00:10:57,357 what I've been known to call "slash, burn and poison," 211 00:10:57,390 --> 00:10:59,392 which are very crude ways 212 00:10:59,426 --> 00:11:01,194 of dealing with a disease, you know? 213 00:11:01,228 --> 00:11:03,697 That's what you do when you don't understand it. 214 00:11:03,731 --> 00:11:07,100 And I really felt like I needed to get more involved 215 00:11:07,134 --> 00:11:09,369 in figuring out how to stop it. 216 00:11:24,517 --> 00:11:27,320 - We are thrilled 217 00:11:27,354 --> 00:11:30,824 that we have been lighting monuments 218 00:11:30,858 --> 00:11:33,260 all over the world, and this year, 219 00:11:33,293 --> 00:11:36,830 200 monuments will have been lit 220 00:11:36,864 --> 00:11:40,133 um... for breast-cancer awareness. 221 00:11:42,335 --> 00:11:45,405 So if you see a pink monument that's lit, 222 00:11:45,438 --> 00:11:47,407 that should give you a reminder, 223 00:11:47,440 --> 00:11:49,442 along with the pink ribbon, 224 00:11:49,476 --> 00:11:51,912 which, um... will remind everyone 225 00:11:51,945 --> 00:11:54,882 to take care of their breast health. 226 00:11:54,915 --> 00:11:57,951 - Connect, communicate, conquer. 227 00:11:59,486 --> 00:12:02,055 (cheering) 228 00:12:22,575 --> 00:12:24,377 (bells tolling) 229 00:12:36,456 --> 00:12:38,458 (bagpipes) 230 00:12:43,230 --> 00:12:45,098 - Good evening, everyone. 231 00:12:45,132 --> 00:12:47,067 Welcome and thank you all for joining us. 232 00:12:47,100 --> 00:12:48,368 It's great to be here tonight. 233 00:12:48,401 --> 00:12:50,337 It's a wonderful way to highlight 234 00:12:50,370 --> 00:12:52,572 Breast Cancer Awareness Month. 235 00:12:52,605 --> 00:12:54,975 Our message is simple: 236 00:12:55,008 --> 00:12:57,377 be vigilant and get regular mammograms. 237 00:12:57,410 --> 00:12:59,212 It can save your life. 238 00:12:59,246 --> 00:13:00,848 Tell your mothers, tell your sisters, 239 00:13:00,881 --> 00:13:02,349 tell your daughters. 240 00:13:02,382 --> 00:13:04,517 Connect, communicate and conquer. 241 00:13:04,551 --> 00:13:07,855 (crowd): Five, four, three... 242 00:13:07,888 --> 00:13:10,023 two, one... 243 00:13:10,057 --> 00:13:12,425 zero! 244 00:13:12,459 --> 00:13:14,427 - Whoo! 245 00:13:14,461 --> 00:13:16,997 (cheering) (choir) 246 00:13:17,030 --> 00:13:19,066 * You raise me up 247 00:13:19,099 --> 00:13:22,836 * So I can stand on mountains 248 00:13:22,870 --> 00:13:25,172 * You raise me up 249 00:13:25,205 --> 00:13:27,340 * To walk on stormy seas 250 00:13:29,276 --> 00:13:31,278 * You raise me up 251 00:13:31,311 --> 00:13:34,081 * To more than I can be 252 00:13:37,017 --> 00:13:39,386 * You raise me up 253 00:13:39,419 --> 00:13:42,122 * To more than I can be 254 00:13:46,526 --> 00:13:49,229 * You raise me up 255 00:13:49,262 --> 00:13:51,564 * To more than I can be * 256 00:13:55,635 --> 00:14:00,340 - I think that what this ties into is the very warm-and-fuzzy 257 00:14:00,373 --> 00:14:02,309 sort of sentimentality around pink, 258 00:14:02,342 --> 00:14:05,345 which is supposed to be a comforting thing 259 00:14:05,378 --> 00:14:08,381 rather than something that is jarring to people. 260 00:14:08,415 --> 00:14:10,517 Uh... my question would be: 261 00:14:10,550 --> 00:14:14,521 What does raising or lighting up Niagara Falls 262 00:14:14,554 --> 00:14:18,325 for 24 hours in pink really do to affect change? 263 00:14:18,358 --> 00:14:21,394 - It's a great thing that women are more aware, 264 00:14:21,428 --> 00:14:25,132 but awareness is different from doing something about it. 265 00:14:25,165 --> 00:14:27,134 So behavioural change, you know, 266 00:14:27,167 --> 00:14:29,069 you could be aware of your risk. 267 00:14:29,102 --> 00:14:31,138 I'm sure everyone has heard 268 00:14:31,171 --> 00:14:32,973 that women can get breast cancer. 269 00:14:33,006 --> 00:14:34,507 But does every woman think 270 00:14:34,541 --> 00:14:36,443 she is likely to get breast cancer? No. 271 00:14:36,476 --> 00:14:38,378 Everyone always thinks: Oh, it's the other woman 272 00:14:38,411 --> 00:14:40,147 that's gonna get breast cancer, not me. 273 00:14:40,180 --> 00:14:42,582 - There are many people, to this day, 274 00:14:42,615 --> 00:14:44,584 who believe that if they get a mammogram, 275 00:14:44,617 --> 00:14:46,353 they won't get breast cancer. 276 00:14:46,386 --> 00:14:48,688 They end up with breast cancer and say, 277 00:14:48,721 --> 00:14:51,458 "But I got my mammograms. How can I have breast cancer?" 278 00:14:51,491 --> 00:14:54,061 That's because we gave them the wrong message. 279 00:14:54,094 --> 00:14:56,496 It's the wrong message. 280 00:14:56,529 --> 00:14:58,431 It's that simple. 281 00:14:58,465 --> 00:15:00,367 So then it became: 282 00:15:00,400 --> 00:15:03,270 "Early detection is your best protection." 283 00:15:03,303 --> 00:15:05,305 Against what? 284 00:15:05,338 --> 00:15:07,307 (sighing) 285 00:15:07,340 --> 00:15:11,578 Early detection, put simply, works for some. 286 00:15:11,611 --> 00:15:14,414 You find some cancers early enough, 287 00:15:14,447 --> 00:15:16,316 they're treatable. 288 00:15:16,349 --> 00:15:18,585 They get those treatments, they live a long life. 289 00:15:18,618 --> 00:15:20,520 For some people, 290 00:15:20,553 --> 00:15:22,990 early detection just means we're finding something 291 00:15:23,023 --> 00:15:24,591 that will never be life-threatening, 292 00:15:24,624 --> 00:15:26,326 and we treat them anyway, 293 00:15:26,359 --> 00:15:28,495 and they get sick from the treatment. 294 00:15:28,528 --> 00:15:31,164 And for some people, early detection means 295 00:15:31,198 --> 00:15:34,401 you have a kind of cancer that's so aggressive 296 00:15:34,434 --> 00:15:37,037 that our currently available treatments cannot help you; 297 00:15:37,070 --> 00:15:39,739 it doesn't matter when we find it. 298 00:15:39,772 --> 00:15:42,142 That's not hard to understand, 299 00:15:42,175 --> 00:15:44,411 but people don't like that message. 300 00:15:44,444 --> 00:15:47,147 Everybody wants to think they're in the first group. 301 00:16:04,397 --> 00:16:08,735 - My name is Rosemary Parker and I'm, uh... 302 00:16:08,768 --> 00:16:10,770 been a member 303 00:16:10,803 --> 00:16:14,741 of the Ivy League Breast Cancer support group for a year. 304 00:16:14,774 --> 00:16:18,178 Uh... I've been diagnosed with a metastatic 4 stage 305 00:16:18,211 --> 00:16:20,013 a year and a half ago. 306 00:16:20,047 --> 00:16:23,283 - I'm Sandy Kugelman and, um... 307 00:16:23,316 --> 00:16:26,419 I was originally diagnosed in 2001 308 00:16:26,453 --> 00:16:28,221 with stage-2 breast cancer, 309 00:16:28,255 --> 00:16:31,391 and, um, tried to do all the right things 310 00:16:31,424 --> 00:16:35,495 to never allow it to come back into my life again. 311 00:16:35,528 --> 00:16:38,431 And I thought that I had "beaten it," 312 00:16:38,465 --> 00:16:40,433 as they say, 313 00:16:40,467 --> 00:16:43,603 and then, in 2004, was re-diagnosed with stage 4. 314 00:16:43,636 --> 00:16:45,738 And when you're stage 4, 315 00:16:45,772 --> 00:16:48,575 it means that the disease has spread 316 00:16:48,608 --> 00:16:51,078 to some other part outside of the breast. 317 00:16:51,111 --> 00:16:53,446 It's also known as metastasis. 318 00:16:53,480 --> 00:16:56,749 And the only thing that I ever knew about stage 4, 319 00:16:56,783 --> 00:16:59,386 um... was that you die when you get stage 4. 320 00:16:59,419 --> 00:17:01,088 That that's the stage before you die. 321 00:17:01,121 --> 00:17:02,689 There's no stage 5. 322 00:17:02,722 --> 00:17:06,259 - There are very few of these groups in the United States. 323 00:17:06,293 --> 00:17:10,530 There are extremely few stage-4 groups, 324 00:17:10,563 --> 00:17:13,200 and that's just a tragedy. - Mm-hmm. 325 00:17:13,233 --> 00:17:16,636 - Because you go to a regular breast-cancer support group, 326 00:17:16,669 --> 00:17:19,072 and you're the angel of death, you know? 327 00:17:19,106 --> 00:17:20,740 You're the elephant in the room. 328 00:17:20,773 --> 00:17:22,609 And they're... 329 00:17:24,511 --> 00:17:27,714 ... they're learning to live and you're learning to die. 330 00:17:27,747 --> 00:17:29,749 (soft music) 331 00:17:35,355 --> 00:17:39,392 - It is my true honour to introduce you 332 00:17:39,426 --> 00:17:41,594 to the amazing breast-cancer survivors 333 00:17:41,628 --> 00:17:45,498 of the Avon Walk for Breast Cancer San Francisco. 334 00:17:45,532 --> 00:17:48,735 (cheering) (dance music) 335 00:17:53,306 --> 00:17:55,775 - Way to go, ladies! 336 00:17:55,808 --> 00:17:57,277 High-five! - Whoo! 337 00:18:09,522 --> 00:18:11,291 (sighing) 338 00:18:11,324 --> 00:18:13,593 - As much as I know that people have... 339 00:18:13,626 --> 00:18:16,529 many people who are, you know, 340 00:18:16,563 --> 00:18:20,167 really do have good intentions with a pink ribbon, 341 00:18:20,200 --> 00:18:23,303 however, maybe that's all they're seeing is a pink ribbon. 342 00:18:23,336 --> 00:18:24,904 I want them to see the faces. 343 00:18:24,937 --> 00:18:27,374 I want them to see women. 344 00:18:27,407 --> 00:18:29,376 I want them to see lives. 345 00:18:29,409 --> 00:18:32,712 I want them to see people that are hurting, 346 00:18:32,745 --> 00:18:35,248 and people that are living 347 00:18:35,282 --> 00:18:37,884 with stage-4 breast cancer, you know? 348 00:18:37,917 --> 00:18:40,353 We're living. We're human beings. 349 00:18:40,387 --> 00:18:42,355 We're not just a little pink ribbon. 350 00:18:42,389 --> 00:18:45,192 (cheering) (speaker): ... women and men 351 00:18:45,225 --> 00:18:47,627 whose bravery has no limits. 352 00:18:49,296 --> 00:18:52,332 Our mothers, our daughters, 353 00:18:52,365 --> 00:18:55,602 our wives and husbands, 354 00:18:55,635 --> 00:18:58,338 our sisters and our friends who have fought this disease. 355 00:18:58,371 --> 00:18:59,772 (cheering) 356 00:19:01,641 --> 00:19:03,610 - Since our inception, 357 00:19:03,643 --> 00:19:06,446 we have donated to this cause, to this mission, 358 00:19:06,479 --> 00:19:08,815 over 1.5 billion dollars. 359 00:19:08,848 --> 00:19:11,718 Well over 600 million of it 360 00:19:11,751 --> 00:19:14,387 has gone to basic and clinical research. 361 00:19:14,421 --> 00:19:16,456 And at any one time, 362 00:19:16,489 --> 00:19:18,891 we will have hundreds of millions of dollars in grants, 363 00:19:18,925 --> 00:19:21,328 uh... that are active 364 00:19:21,361 --> 00:19:25,798 and that are carefully, carefully looked at by, um... 365 00:19:25,832 --> 00:19:29,769 teams of what we believe to be the best scientists in the U.S., 366 00:19:29,802 --> 00:19:32,372 patient advocates... And of course our board, 367 00:19:32,405 --> 00:19:34,774 in the end, looks first at our priorities, 368 00:19:34,807 --> 00:19:36,943 and tries to understand what's happening in the world 369 00:19:36,976 --> 00:19:39,679 and the science of cancer and breast cancer. 370 00:19:39,712 --> 00:19:42,949 - So the Avon Foundation for Women is a public charity now. 371 00:19:42,982 --> 00:19:47,420 It was founded in 1955, and it was... at that time, 372 00:19:47,454 --> 00:19:50,857 the corporate-affiliated foundation for Avon products. 373 00:19:50,890 --> 00:19:53,260 And today the Avon Foundation 374 00:19:53,293 --> 00:19:55,928 is an independent public charity in the United States. 375 00:19:55,962 --> 00:19:57,730 And it raises money 376 00:19:57,764 --> 00:20:00,633 through the Avon Walks for Breast Cancer, 377 00:20:00,667 --> 00:20:02,869 through the sale of pink-ribbon products 378 00:20:02,902 --> 00:20:04,937 that Avon, the company, manufactures each year, 379 00:20:04,971 --> 00:20:07,474 like the pin that I'm wearing. 380 00:20:07,507 --> 00:20:09,776 And also through general donations from the public. 381 00:20:09,809 --> 00:20:12,579 - I believe that there is a sisterhood 382 00:20:12,612 --> 00:20:14,714 that has been created around breast cancer. 383 00:20:14,747 --> 00:20:18,318 And I believe it was done by two entities, very much so: 384 00:20:18,351 --> 00:20:21,454 Komen - the Susan G. Komen Foundation for the Cure - 385 00:20:21,488 --> 00:20:23,390 as well as Avon. 386 00:20:23,423 --> 00:20:26,893 The two of them were so powerful in touching so many lives 387 00:20:26,926 --> 00:20:28,961 in so many ways, 388 00:20:28,995 --> 00:20:31,598 I believe they created this momentum 389 00:20:31,631 --> 00:20:33,733 that then other companies decided: 390 00:20:33,766 --> 00:20:36,336 "There is this cause, 391 00:20:36,369 --> 00:20:38,671 there has been this positive way of creating relationship; 392 00:20:38,705 --> 00:20:40,740 perhaps it's something 393 00:20:40,773 --> 00:20:42,542 I should get engaged in as well." 394 00:20:42,575 --> 00:20:44,544 (live music) 395 00:20:44,577 --> 00:20:46,379 (background chatter) 396 00:20:48,781 --> 00:20:51,017 - Today we applaud Revlon 397 00:20:51,050 --> 00:20:53,453 for helping women help themselves! 398 00:20:53,486 --> 00:20:54,954 (cheering) 399 00:20:54,987 --> 00:20:56,889 So go out there today, 400 00:20:56,923 --> 00:20:58,825 walk as if your life depended on it, 401 00:20:58,858 --> 00:21:00,527 because it does! 402 00:21:00,560 --> 00:21:02,795 (cheering) Let's go! 403 00:21:02,829 --> 00:21:04,631 (eruption) 404 00:21:20,046 --> 00:21:22,482 (crowd): Stop the cancer where it starts! 405 00:21:22,515 --> 00:21:24,651 Stop the cancer where it starts! 406 00:21:24,684 --> 00:21:27,587 Stop the cancer where it starts! 407 00:21:27,620 --> 00:21:31,057 Stop the cancer where it starts! 408 00:21:31,090 --> 00:21:34,026 - We had a little coalition called The Toxic Links Coalition 409 00:21:34,060 --> 00:21:36,963 in the Bay area, which, um... 410 00:21:36,996 --> 00:21:38,831 of which I was a founding member. 411 00:21:38,865 --> 00:21:40,900 And one of the things 412 00:21:40,933 --> 00:21:44,371 we used to do every single October 413 00:21:44,404 --> 00:21:46,939 was to hold what we called a "cancer industry tour," 414 00:21:46,973 --> 00:21:48,775 in which we visited 415 00:21:48,808 --> 00:21:51,110 the headquarters of some of the worst polluters 416 00:21:51,143 --> 00:21:52,845 in the Downtown Financial District. 417 00:21:52,879 --> 00:21:56,015 They have never, in all their years, 418 00:21:56,048 --> 00:21:58,117 taken a stand on any environmental issue, 419 00:21:58,150 --> 00:21:59,819 despite the overwhelming evidence 420 00:21:59,852 --> 00:22:03,055 that cancer and a whole host of other diseases 421 00:22:03,089 --> 00:22:05,057 is caused by environmental pollution. 422 00:22:05,091 --> 00:22:07,694 (crowd): Hey, polluters, don't you know, 423 00:22:07,727 --> 00:22:10,530 poison profits got to go! 424 00:22:10,563 --> 00:22:13,533 - In response to the question that people often ask is: 425 00:22:13,566 --> 00:22:16,002 Why... are we putting a pretty pink face on this? 426 00:22:16,035 --> 00:22:19,572 Absolutely, categorically not. 427 00:22:19,606 --> 00:22:22,809 Because when you... when you lead from only anger, 428 00:22:22,842 --> 00:22:25,512 you do not include or incent people 429 00:22:25,545 --> 00:22:27,380 to be part of a mission. 430 00:22:27,414 --> 00:22:29,148 If people feel there is no hope, 431 00:22:29,181 --> 00:22:31,484 they will not participate long-term. 432 00:22:31,518 --> 00:22:33,920 They will feel they're in an endless fight. 433 00:22:33,953 --> 00:22:36,889 - If we look back through history 434 00:22:36,923 --> 00:22:39,025 from anti-colonial movements 435 00:22:39,058 --> 00:22:40,893 to the civil-rights movement 436 00:22:40,927 --> 00:22:42,729 to the feminist movement, 437 00:22:42,762 --> 00:22:46,966 people were able to quite nicely combine anger 438 00:22:46,999 --> 00:22:49,135 with pride and optimism. 439 00:22:50,837 --> 00:22:52,639 What has happened 440 00:22:52,672 --> 00:22:55,442 with the mainstream breast-cancer organizations 441 00:22:55,475 --> 00:22:57,610 is that they have tied themselves 442 00:22:57,644 --> 00:22:59,712 so closely to corporations 443 00:22:59,746 --> 00:23:02,815 that they have to sell the disease in a particular way. 444 00:23:02,849 --> 00:23:06,553 And they feel that if they don't do that, 445 00:23:06,586 --> 00:23:09,622 that they'll alienate customers 446 00:23:09,656 --> 00:23:12,459 or their potential audience. 447 00:23:12,492 --> 00:23:14,461 (background chatter) (cash register beeping) 448 00:23:14,494 --> 00:23:16,896 (man): It'll be $21.44. 449 00:23:23,636 --> 00:23:25,438 - We got four different flavours. 450 00:23:25,472 --> 00:23:27,173 We got strawberry-banana, 451 00:23:27,206 --> 00:23:31,010 strawberry-mango-pineapple and blueberry-pomegranate. 452 00:23:31,043 --> 00:23:33,813 Coming at you, blueberry-pomegranate. 453 00:23:33,846 --> 00:23:35,582 And it tastes delicious. 454 00:23:35,615 --> 00:23:38,184 Everybody's lovin' it. You could try it if you want. 455 00:23:38,217 --> 00:23:42,455 - A company like Yoplait or a company like Avon 456 00:23:42,489 --> 00:23:46,959 needs to find an innovative way to tie to the cause 457 00:23:46,993 --> 00:23:49,095 and year over year over year, 458 00:23:49,128 --> 00:23:51,898 commit to certain things. Like Yoplait: 459 00:23:51,931 --> 00:23:54,133 Take the lid, clean the lid, 460 00:23:54,166 --> 00:23:56,636 put it in an envelope and send it back. 461 00:23:56,669 --> 00:24:00,873 And they do it with deep, deep genuine authenticity, 462 00:24:00,907 --> 00:24:02,742 every single year. 463 00:24:02,775 --> 00:24:05,144 (hands clapping) 464 00:24:15,522 --> 00:24:18,858 - So you take the top off the Yoplait container, 465 00:24:18,891 --> 00:24:20,893 you clean it off presumably, 466 00:24:20,927 --> 00:24:22,895 you put it in an envelope, you put a stamp - 467 00:24:22,929 --> 00:24:25,131 now 45 cents in the U.S. - 468 00:24:25,164 --> 00:24:27,634 um... and you send it to the company. 469 00:24:27,667 --> 00:24:29,769 And for every top you send in, 470 00:24:29,802 --> 00:24:32,004 it's... they give 10 cents. 471 00:24:33,873 --> 00:24:36,676 If you ate three cups of Yoplait every day 472 00:24:36,709 --> 00:24:38,911 for the four months of the campaign, 473 00:24:38,945 --> 00:24:41,514 September to December, and sent in every lid, 474 00:24:41,548 --> 00:24:44,517 your total donation would be $34. 475 00:24:46,018 --> 00:24:47,754 Really, write a cheque. 476 00:25:03,335 --> 00:25:06,038 My favourite example of this 477 00:25:06,072 --> 00:25:09,208 is actually American Express, 478 00:25:09,241 --> 00:25:12,845 which in 2002 had a campaign: 479 00:25:12,879 --> 00:25:15,281 "In the fight against breast cancer, 480 00:25:15,314 --> 00:25:17,216 every dollar counts." 481 00:25:17,249 --> 00:25:19,218 I would like to come back to the question 482 00:25:19,251 --> 00:25:22,288 of the language we use about "fight," but okay. 483 00:25:22,321 --> 00:25:25,157 "In the fight against breast cancer, every dollar counts." 484 00:25:25,191 --> 00:25:26,693 And then you read the fine print. 485 00:25:26,726 --> 00:25:28,695 And the fine print says: 486 00:25:28,728 --> 00:25:30,730 For every purchase 487 00:25:30,763 --> 00:25:32,732 made between September and December 488 00:25:32,765 --> 00:25:34,867 at participating stores, 489 00:25:34,901 --> 00:25:36,903 with your American Express card, 490 00:25:36,936 --> 00:25:40,640 the company would give one penny per purchase. 491 00:25:40,673 --> 00:25:43,309 If you bought a $1,000 coat, a penny. 492 00:25:43,342 --> 00:25:46,145 If you bought a $10 item, a penny. 493 00:25:46,178 --> 00:25:48,147 So while every dollar counts, 494 00:25:48,180 --> 00:25:50,249 it was only a penny they were giving. 495 00:25:50,282 --> 00:25:52,885 You know, some things are like bacteria, 496 00:25:52,919 --> 00:25:55,655 that exposed to sunlight disappear. 497 00:25:55,688 --> 00:25:57,657 So we exposed that campaign in 2002, 498 00:25:57,690 --> 00:25:59,291 and they stopped it. 499 00:25:59,325 --> 00:26:01,027 (cheering) (whistle blowing) 500 00:26:19,278 --> 00:26:21,213 (man): Hut! Hut! Hut! 501 00:26:21,247 --> 00:26:23,015 (men grunting) 502 00:26:23,049 --> 00:26:24,751 (drums) 503 00:26:24,784 --> 00:26:26,719 (cheerleaders): Defence! 504 00:26:26,753 --> 00:26:28,621 (clapping) Defence! 505 00:26:36,195 --> 00:26:39,298 - The National Football League was in the midst 506 00:26:39,331 --> 00:26:41,668 of what was called a character crisis, 507 00:26:41,701 --> 00:26:45,137 where several of their players had been in trouble with the law 508 00:26:45,171 --> 00:26:49,642 and they were looking for ways to rehabilitate their image. 509 00:26:49,676 --> 00:26:51,644 At the same time, 510 00:26:51,678 --> 00:26:54,681 they had discovered that women actually made up 511 00:26:54,714 --> 00:26:56,683 a much larger percentage of their viewership 512 00:26:56,716 --> 00:26:58,785 than they had previously realized. 513 00:26:58,818 --> 00:27:01,788 And so they were interested in maintaining and extending 514 00:27:01,821 --> 00:27:05,057 their female audience. 515 00:27:05,091 --> 00:27:09,061 One of the things that we've seen with... 516 00:27:09,095 --> 00:27:11,964 the emergence of the pink-ribbon industry 517 00:27:11,998 --> 00:27:15,267 is the construction of breast cancer 518 00:27:15,301 --> 00:27:19,371 as a disease that primarily affects middle-class, 519 00:27:19,405 --> 00:27:22,174 ultra-feminine white women. 520 00:27:22,208 --> 00:27:24,210 And this of course has to do with the fact 521 00:27:24,243 --> 00:27:26,913 that corporations are trying to sell products, 522 00:27:26,946 --> 00:27:28,815 they're trying to sell products 523 00:27:28,848 --> 00:27:31,050 to a particular and preferred demographic. 524 00:27:31,083 --> 00:27:34,120 And this is the kind of image 525 00:27:34,153 --> 00:27:36,088 that they think will move those products. 526 00:27:36,122 --> 00:27:38,758 - The cause, if done right over time, 527 00:27:38,791 --> 00:27:41,961 can create a glue and a word of mouth 528 00:27:41,994 --> 00:27:44,831 that no promotion or no advertising 529 00:27:44,864 --> 00:27:46,999 could ever afford to create. 530 00:27:47,399 --> 00:27:49,702 - Hi, this is Kitty Van Bortel. 531 00:27:49,736 --> 00:27:51,270 When I was diagnosed with breast cancer, 532 00:27:51,303 --> 00:27:52,371 all I wanted to do 533 00:27:52,404 --> 00:27:55,407 was to get into a Ford Mustang convertible and go. 534 00:27:55,441 --> 00:27:58,911 I wanna give another woman that same opportunity. 535 00:27:58,945 --> 00:28:00,446 Are you a breast-cancer survivor? 536 00:28:00,479 --> 00:28:03,249 If so, please visit Van Bortel Ford today, 537 00:28:03,282 --> 00:28:06,285 or online at vanbortelford.com., for your chance to win 538 00:28:06,318 --> 00:28:08,821 a brand-new 2008 Mustang convertible. 539 00:28:11,190 --> 00:28:14,727 - You combine the passion behind a Mustang 540 00:28:14,761 --> 00:28:16,863 with the passion behind this cause, 541 00:28:16,896 --> 00:28:18,831 the breast-cancer cause, 542 00:28:18,865 --> 00:28:20,366 and you put the two of them together, 543 00:28:20,399 --> 00:28:22,001 and it's a bit of an explosion. 544 00:28:35,848 --> 00:28:37,750 Several years ago, uh... 545 00:28:37,784 --> 00:28:40,519 after we had been involved with Komen for a long time, 546 00:28:40,552 --> 00:28:42,955 we developed the Warriors in Pink campaign, 547 00:28:42,989 --> 00:28:44,456 and wanted to drive deeper, 548 00:28:44,490 --> 00:28:47,359 and make a bigger connection and a bigger impact. 549 00:28:47,393 --> 00:28:50,329 And, uh, one of the things we, uh... decided, 550 00:28:50,362 --> 00:28:53,499 after talking with a lot of breast-cancer survivors, 551 00:28:53,532 --> 00:28:56,468 those going through the battle and their loved ones, 552 00:28:56,502 --> 00:28:59,538 that there was a need for some sort of symbolism 553 00:28:59,571 --> 00:29:01,874 to represent the journey they're going through. 554 00:29:01,908 --> 00:29:04,343 And so we came up with, uh... 555 00:29:04,376 --> 00:29:06,412 12 symbols of a warrior; 556 00:29:06,445 --> 00:29:09,281 a warrior being someone who's fighting breast cancer, 557 00:29:09,315 --> 00:29:12,184 or someone who's helping someone fight breast cancer. 558 00:29:15,321 --> 00:29:17,356 - When I was going through chemotherapy, 559 00:29:17,389 --> 00:29:20,226 I was, uh... completely baffled by the language 560 00:29:20,259 --> 00:29:22,795 that said I was "battling" a disease. 561 00:29:22,829 --> 00:29:24,864 I wasn't battling anything. 562 00:29:24,897 --> 00:29:27,900 I was forcing myself to comply with the treatments 563 00:29:27,934 --> 00:29:29,836 that were recommended. 564 00:29:29,869 --> 00:29:32,204 I was showing up for the chemotherapy sessions. 565 00:29:32,238 --> 00:29:34,140 Is that a battle? 566 00:29:34,173 --> 00:29:37,910 - The message there is that if you try hard enough, 567 00:29:37,944 --> 00:29:40,346 you put forth the effort, if you "just do it," 568 00:29:40,379 --> 00:29:44,550 if you live... strong, maybe, even, 569 00:29:44,583 --> 00:29:47,153 I don't know, um... 570 00:29:47,186 --> 00:29:49,488 you can beat it. You can. You can do it. 571 00:29:49,521 --> 00:29:51,323 So just try really hard. 572 00:29:51,357 --> 00:29:53,459 And the problem with that message 573 00:29:53,492 --> 00:29:56,595 is that you can't have that message 574 00:29:56,628 --> 00:30:01,133 and then not see people who die 575 00:30:01,167 --> 00:30:05,071 as somehow not having lost. 576 00:30:05,104 --> 00:30:07,940 They lost their battle because why? 577 00:30:07,974 --> 00:30:10,409 They didn't maybe try hard enough; 578 00:30:10,442 --> 00:30:12,311 they just weren't trying hard enough. 579 00:30:12,344 --> 00:30:14,580 And I don't know that people really think that through, 580 00:30:14,613 --> 00:30:18,384 but it's a very clear message that we are aware of so much. 581 00:30:18,417 --> 00:30:21,453 - I particularly reject the word "survivor" 582 00:30:21,487 --> 00:30:23,489 as a label for myself, 583 00:30:23,522 --> 00:30:26,292 uh... not only because I'm a little superstitious - 584 00:30:26,325 --> 00:30:28,060 and who knows, you know - 585 00:30:28,094 --> 00:30:30,562 but also because it seemed... 586 00:30:30,596 --> 00:30:32,398 seems to me to be a putdown 587 00:30:32,431 --> 00:30:34,867 of those women who don't survive. 588 00:30:38,270 --> 00:30:39,906 - Public meetings, 589 00:30:39,939 --> 00:30:43,042 arranged by leaders in the war against cancer, 590 00:30:43,075 --> 00:30:45,344 are being held throughout the country 591 00:30:45,377 --> 00:30:47,613 under the auspices of the Women's Field Army 592 00:30:47,646 --> 00:30:52,384 of the American Society for the Control of Cancer. 593 00:30:52,418 --> 00:30:55,287 Through these meetings 594 00:30:55,321 --> 00:30:57,623 and by other educational efforts, 595 00:30:57,656 --> 00:31:01,160 the truth about cancer is presented to the people. 596 00:31:01,193 --> 00:31:03,129 And the truth is: 597 00:31:03,162 --> 00:31:05,031 cancer is curable 598 00:31:05,064 --> 00:31:07,599 when taken in time. 599 00:31:07,633 --> 00:31:10,569 - The Women's Field Army, uh... 600 00:31:10,602 --> 00:31:13,405 was one of the first national efforts 601 00:31:13,439 --> 00:31:17,209 to really begin to batter these militaristic... 602 00:31:17,243 --> 00:31:19,078 metaphors to death. 603 00:31:20,980 --> 00:31:23,482 They had their own uniforms with... 604 00:31:23,515 --> 00:31:27,453 sashes going across and badges. 605 00:31:27,486 --> 00:31:30,122 We're mobilizing against an enemy 606 00:31:30,156 --> 00:31:32,524 which requires all of our cunning, 607 00:31:32,558 --> 00:31:34,560 all of our might, 608 00:31:34,593 --> 00:31:36,095 and without this... 609 00:31:36,128 --> 00:31:38,130 bellicose approach, 610 00:31:38,164 --> 00:31:40,132 we're not going to conquer this enemy. 611 00:31:40,166 --> 00:31:42,601 - So for somebody to have to be faced 612 00:31:42,634 --> 00:31:44,603 with that kind of message, 613 00:31:44,636 --> 00:31:47,306 the most fragile 614 00:31:47,339 --> 00:31:49,408 and vulnerable amongst the cancer community, 615 00:31:49,441 --> 00:31:51,377 people who are... 616 00:31:51,410 --> 00:31:54,213 who are really in the process of leaving, 617 00:31:54,246 --> 00:31:56,983 to be faced with that kind of painful messaging, 618 00:31:57,016 --> 00:31:58,717 it's wrong, it's just wrong. 619 00:31:58,750 --> 00:32:01,187 And I don't know any other way to say it. 620 00:32:01,220 --> 00:32:03,222 And it's.... there is this hard thing, 621 00:32:03,255 --> 00:32:05,424 because there's this balance between hope 622 00:32:05,457 --> 00:32:09,628 and having the energy to go through treatment 623 00:32:09,661 --> 00:32:12,098 that is potentially very difficult. 624 00:32:12,131 --> 00:32:14,666 And on the other side, understanding... 625 00:32:14,700 --> 00:32:17,136 that it may not work, 626 00:32:17,169 --> 00:32:19,171 and at that point, what do you do? 627 00:32:19,205 --> 00:32:20,973 That there's that reality, 628 00:32:21,007 --> 00:32:23,475 that we don't deny that there's that possibility, 629 00:32:23,509 --> 00:32:25,411 and that it's not a failure. 630 00:32:25,444 --> 00:32:27,079 It's not a failure. 631 00:32:27,113 --> 00:32:30,249 You can die in a perfectly healed state, 632 00:32:30,282 --> 00:32:33,085 and I think that that's what we're forgetting. 633 00:32:33,119 --> 00:32:35,121 (live music) 634 00:32:37,589 --> 00:32:39,558 (speaker): It's up to each of you 635 00:32:39,591 --> 00:32:43,095 to take care of yourselves and one another this weekend. 636 00:32:43,129 --> 00:32:45,131 Don't forget the taking-care- of-each-other part. 637 00:32:45,164 --> 00:32:47,433 You'll get out of this weekend what you put into it. 638 00:32:47,466 --> 00:32:50,236 Remember to keep smiling, because it's contagious. 639 00:32:52,271 --> 00:32:54,273 - We do use a lot of upbeat music, 640 00:32:54,306 --> 00:32:56,708 and try to use a lot of words like "inspiring" and "hope," 641 00:32:56,742 --> 00:32:58,410 because that's what we're doing. 642 00:32:58,444 --> 00:33:01,147 The fact that all these thousands of people are here 643 00:33:01,180 --> 00:33:03,615 is a pretty incredible statement about a disease 644 00:33:03,649 --> 00:33:06,485 that they want to see end. 645 00:33:06,518 --> 00:33:08,454 (cheering) 646 00:33:08,487 --> 00:33:10,589 I speak to a lot 647 00:33:10,622 --> 00:33:13,192 of breast-cancer survivors, and I write their stories, 648 00:33:13,225 --> 00:33:15,661 and help them get up on stage and tell them. 649 00:33:15,694 --> 00:33:17,529 And while many of the same thread 650 00:33:17,563 --> 00:33:19,398 goes through a lot of those stories, 651 00:33:19,431 --> 00:33:20,732 everybody has a different story. 652 00:33:20,766 --> 00:33:23,235 And our survivor this weekend is 24 years old. 653 00:33:23,269 --> 00:33:25,104 (cheering) 654 00:33:28,607 --> 00:33:29,808 - Good morning. 655 00:33:29,841 --> 00:33:32,178 I'm walking my first Avon Walk 656 00:33:32,211 --> 00:33:34,513 because I want to share my story of survival 657 00:33:34,546 --> 00:33:36,182 and to remind you 658 00:33:36,215 --> 00:33:38,284 that you're never too young to get breast cancer. 659 00:33:38,317 --> 00:33:42,088 A year ago, I was a 23-year-old single mom 660 00:33:42,121 --> 00:33:44,723 who thought that cancer was the least of my worries. 661 00:33:44,756 --> 00:33:46,792 But even with no family history, 662 00:33:46,825 --> 00:33:49,495 I found a lump that turned out to be breast cancer. 663 00:33:49,528 --> 00:33:51,463 So I've come to walk 664 00:33:51,497 --> 00:33:53,665 to support the other young survivors out there, 665 00:33:53,699 --> 00:33:56,735 to help build a better future for my son Gianni, 666 00:33:56,768 --> 00:34:00,306 and to begin to give back for all of the loving support 667 00:34:00,339 --> 00:34:02,541 I got from my family and friends. 668 00:34:02,574 --> 00:34:06,712 My name is Marissa Castoro, from San Francisco, California, 669 00:34:06,745 --> 00:34:09,248 and I'm a one-year breast-cancer survivor. 670 00:34:09,281 --> 00:34:11,083 (cheering) 671 00:34:16,122 --> 00:34:18,124 (live music) 672 00:34:20,626 --> 00:34:23,129 I'm in it to end it for me... 673 00:34:28,434 --> 00:34:29,801 (cheering) 674 00:34:31,770 --> 00:34:34,373 I'm in it to end it for me and for every other person 675 00:34:34,406 --> 00:34:37,376 battling breast cancer, young and old, 676 00:34:37,409 --> 00:34:40,479 across the country and around the world. 677 00:34:40,512 --> 00:34:43,415 (cheering) 678 00:34:43,449 --> 00:34:46,685 - Good morning, walkers! (crowd): Good morning! 679 00:34:46,718 --> 00:34:50,422 - Your commitment and hard work have really paid off, 680 00:34:50,456 --> 00:34:52,358 because, as of today, 681 00:34:52,391 --> 00:34:55,361 the walkers and crew of the Avon Walk San Francisco 682 00:34:55,394 --> 00:34:57,629 have already raised more than an amazing... 683 00:34:57,663 --> 00:34:59,231 $5.5 million! 684 00:34:59,265 --> 00:35:01,367 (cheering) 685 00:35:04,336 --> 00:35:06,905 Are you ready to walk? 686 00:35:06,938 --> 00:35:08,774 (crowd): Yes! 687 00:35:08,807 --> 00:35:13,312 - Then let's start the Avon Walk for Breast Cancer San Francisco! 688 00:35:13,345 --> 00:35:15,147 (cheering) (live music) 689 00:35:22,488 --> 00:35:24,590 - Nexus Ta-Tas! 690 00:35:24,623 --> 00:35:26,425 - Whoo! Yes! 691 00:35:26,458 --> 00:35:27,859 Whoo-hoo...! 692 00:35:32,631 --> 00:35:34,366 - I really didn't... 693 00:35:34,400 --> 00:35:38,270 really didn't want to even talk about, uh... dying. 694 00:35:38,304 --> 00:35:41,807 I didn't want to think about it, and... 695 00:35:41,840 --> 00:35:43,575 But I realized it was there, 696 00:35:43,609 --> 00:35:46,278 it was always there, the thoughts, and, um... 697 00:35:46,312 --> 00:35:48,614 And I'd realized one of the reasons 698 00:35:48,647 --> 00:35:52,551 I didn't want to die was because I was told, you know... 699 00:35:52,584 --> 00:35:55,521 I wasn't given any time when I was diagnosed, 700 00:35:55,554 --> 00:35:59,291 and I was diagnosed last year with stage-4 breast cancer. 701 00:35:59,325 --> 00:36:02,594 Prior to that, in '06, I was diagnosed with stage 1. 702 00:36:02,628 --> 00:36:05,464 So when it came back, it came back very strong, 703 00:36:05,497 --> 00:36:08,234 and it came back in my liver and my bones. 704 00:36:08,267 --> 00:36:09,901 And when it did come back, 705 00:36:09,935 --> 00:36:12,904 it just progressed so quickly 706 00:36:12,938 --> 00:36:16,808 that they couldn't give me a date of how long I could live. 707 00:36:25,284 --> 00:36:26,785 (soft music) 708 00:36:50,676 --> 00:36:53,745 (broken voice): I was raised in a very religious... 709 00:36:53,779 --> 00:36:56,515 um... family, and I did, I went, 710 00:36:56,548 --> 00:36:59,285 "Oh, my God, is God punishing me?" 711 00:36:59,318 --> 00:37:02,988 And then, you know, I couldn't help but... 712 00:37:03,021 --> 00:37:05,824 I don't know why, but it did occur to me. 713 00:37:05,857 --> 00:37:08,427 And then of course I realized, 714 00:37:08,460 --> 00:37:11,297 you've never believed that kind of bullshit anyways. 715 00:37:11,330 --> 00:37:13,399 (laughter) So, I mean, you know, 716 00:37:13,432 --> 00:37:15,967 the God you've always believed in is a loving God 717 00:37:16,001 --> 00:37:18,870 and a loving God would never set out to hurt you. 718 00:37:18,904 --> 00:37:20,906 (soft music) 719 00:38:02,448 --> 00:38:04,049 (waves washing ashore) 720 00:38:07,853 --> 00:38:11,557 - Every year I hate to raise the... the funds, 721 00:38:11,590 --> 00:38:14,025 but as I get going, doing it, and then this morning, 722 00:38:14,059 --> 00:38:16,862 you know, I... we got up and got going. 723 00:38:16,895 --> 00:38:19,498 And I just said, you know, "I'm ready. I'm ready." 724 00:38:19,531 --> 00:38:21,733 - We've been preparing for nine months for this, 725 00:38:21,767 --> 00:38:24,536 so we had no idea what to expect and just... 726 00:38:24,570 --> 00:38:26,405 Everybody around and everybody supporting us 727 00:38:26,438 --> 00:38:28,507 is just a really, really, really great feeling. 728 00:38:28,540 --> 00:38:30,776 - Our team is Tickled Pink for a Cure, 729 00:38:30,809 --> 00:38:32,911 and today I'm walking for one of my friends 730 00:38:32,944 --> 00:38:34,646 who is a survivor 731 00:38:34,680 --> 00:38:36,715 and she's also been diagnosed again. 732 00:38:36,748 --> 00:38:39,751 So she's currently going through chemo a second time. 733 00:38:39,785 --> 00:38:42,521 - When a family member is diagnosed with breast cancer, 734 00:38:42,554 --> 00:38:44,790 you feel helpless and you feel... 735 00:38:44,823 --> 00:38:48,560 like you want to do something, either, uh... you know, 736 00:38:48,594 --> 00:38:51,663 driving them to appointments or doing this walk. 737 00:38:51,697 --> 00:38:54,600 Just a... just a small part 738 00:38:54,633 --> 00:38:57,903 to lessen their pain and suffering. 739 00:38:57,936 --> 00:39:00,105 - In the waiting room of the radiologist, 740 00:39:00,138 --> 00:39:02,541 the place where you get the mammograms, 741 00:39:02,574 --> 00:39:05,677 and this was a second mammogram. 742 00:39:05,711 --> 00:39:08,614 Uh... it went on for about an hour and a half, 743 00:39:08,647 --> 00:39:11,016 because the radiologist would keep asking 744 00:39:11,049 --> 00:39:14,420 for more angles or something. 745 00:39:14,453 --> 00:39:17,423 And I ran out of my other reading material, 746 00:39:17,456 --> 00:39:20,058 started reading the local weekly newspaper 747 00:39:20,091 --> 00:39:22,794 all the way down to the classified advertisements. 748 00:39:22,828 --> 00:39:25,397 And there was an advertisement 749 00:39:25,431 --> 00:39:27,533 for a pink... 750 00:39:27,566 --> 00:39:29,134 breast-cancer teddy bear. 751 00:39:31,937 --> 00:39:35,441 I can't tell you how much this offended my sense of dignity. 752 00:39:35,474 --> 00:39:38,544 Here I am, you know, at the time a middle-aged woman, 753 00:39:38,577 --> 00:39:41,747 facing the most serious health crisis of my life, 754 00:39:41,780 --> 00:39:43,682 facing my own mortality, 755 00:39:43,715 --> 00:39:46,084 and somebody's offering me a pink teddy bear?! 756 00:39:46,117 --> 00:39:47,819 I'm sorry, I'm not six years old! 757 00:39:47,853 --> 00:39:49,154 * I rode my bicycle 758 00:39:49,187 --> 00:39:52,057 * Past your window last night 759 00:39:54,225 --> 00:39:57,596 * I roller-skated to your door at daylight * 760 00:39:59,064 --> 00:40:02,568 * It almost seems like 761 00:40:02,601 --> 00:40:04,470 * You're avoiding me 762 00:40:04,503 --> 00:40:07,539 * I'm okay alone 763 00:40:07,573 --> 00:40:10,175 * But you got something I need 764 00:40:10,208 --> 00:40:14,079 * Well I got a brand-new pair of roller skates * 765 00:40:14,112 --> 00:40:17,148 * You got a brand-new key 766 00:40:17,182 --> 00:40:19,017 * I think that we should get together * 767 00:40:19,050 --> 00:40:22,454 * And try them out to see 768 00:40:22,488 --> 00:40:24,990 * I been looking around a while * 769 00:40:25,023 --> 00:40:27,926 * You got something for me 770 00:40:27,959 --> 00:40:30,529 * Oh I got a brand-new pair of roller skates * 771 00:40:30,562 --> 00:40:32,731 * You got a brand new key * 772 00:40:32,764 --> 00:40:35,767 (cheering) (honking) 773 00:40:48,914 --> 00:40:50,916 - It feels great! 774 00:40:50,949 --> 00:40:53,619 This is awesome! Everybody should come out! 775 00:40:53,652 --> 00:40:55,654 (honking) 776 00:40:59,991 --> 00:41:02,127 - Slide that door open! (cameraman laughing) 777 00:41:04,896 --> 00:41:06,898 (cheering) 778 00:41:06,932 --> 00:41:09,535 - There may be more pressure 779 00:41:09,568 --> 00:41:13,038 on breast-cancer patients, uh, to be positive, 780 00:41:13,071 --> 00:41:15,541 simply because there's more pressure 781 00:41:15,574 --> 00:41:18,143 on women in general 782 00:41:18,176 --> 00:41:21,179 to be smiling and helpful 783 00:41:21,212 --> 00:41:23,181 and perky and cheerful at all times. 784 00:41:23,214 --> 00:41:25,183 - What I found in my research 785 00:41:25,216 --> 00:41:28,554 is that many women actually feel alienated 786 00:41:28,587 --> 00:41:30,922 by the overly optimistic approach. 787 00:41:30,956 --> 00:41:33,091 They feel like 788 00:41:33,124 --> 00:41:35,794 they can't have their feelings of anger 789 00:41:35,827 --> 00:41:38,029 or despair or hopelessness, 790 00:41:38,063 --> 00:41:41,199 and feel like a legitimate person 791 00:41:41,232 --> 00:41:42,901 with breast cancer. 792 00:41:42,934 --> 00:41:45,604 That in order to be a survivor, 793 00:41:45,637 --> 00:41:50,008 you must maintain this optimistic outlook 794 00:41:50,041 --> 00:41:53,945 and participate in what I call the tyranny of cheerfulness. 795 00:41:58,850 --> 00:42:01,553 (cheering) 796 00:42:01,587 --> 00:42:02,954 - All right! 797 00:42:02,988 --> 00:42:04,590 Let's party! 798 00:42:04,623 --> 00:42:06,692 (live music) 799 00:42:06,725 --> 00:42:08,960 - See, my girl, it's 22.8! 800 00:42:08,994 --> 00:42:11,830 - Good drive, you guys. Good drive! 801 00:42:11,863 --> 00:42:14,833 - We're handing out... we're handing out the hard candy 802 00:42:14,866 --> 00:42:17,335 because we're at mile 22.8, 803 00:42:17,368 --> 00:42:20,171 and they've been walking since 6:30 this morning. 804 00:42:20,205 --> 00:42:22,207 And these hard candies will help them 805 00:42:22,240 --> 00:42:24,209 to have their blood sugar to be elevated, 806 00:42:24,242 --> 00:42:26,612 and also it'll help keep their mouth moist, 807 00:42:26,645 --> 00:42:29,581 because that's the biggest problem you have at this point. 808 00:42:29,615 --> 00:42:32,117 And they need to keep their hands in the air, 809 00:42:32,150 --> 00:42:33,852 because their hands start swelling. 810 00:42:33,885 --> 00:42:35,353 It's incredibly difficult. 811 00:42:35,386 --> 00:42:37,789 Actually tomorrow's gonna be even more difficult. 812 00:42:37,823 --> 00:42:39,658 Today's a longer distance, 813 00:42:39,691 --> 00:42:41,793 but tomorrow they're gonna be going up hills, 814 00:42:41,827 --> 00:42:43,729 13 miles of hills. 815 00:42:43,762 --> 00:42:46,898 And if you know San Francisco, some of them are very difficult. 816 00:42:46,932 --> 00:42:48,967 Oh! (inaudible question) 817 00:42:49,000 --> 00:42:51,770 Yeah, I love San Francisco! 818 00:42:51,803 --> 00:42:54,239 - I don't wanna be a grinch... (laughing) 819 00:42:54,272 --> 00:42:56,708 ... and discourage people from running or racing. 820 00:42:56,742 --> 00:42:58,644 I'm all into fitness and everything like that. 821 00:42:58,677 --> 00:43:00,278 But, uh... 822 00:43:00,311 --> 00:43:05,917 I wish that they could also hear from all the women 823 00:43:05,951 --> 00:43:08,253 who have been through breast cancer 824 00:43:08,286 --> 00:43:12,924 and resent the effort to make it pretty 825 00:43:12,958 --> 00:43:15,360 and feminine and normal. 826 00:43:15,393 --> 00:43:17,328 It's not normal. 827 00:43:17,362 --> 00:43:19,965 It's horrible. It has to be stopped. 828 00:43:19,998 --> 00:43:23,401 - We really have softened the disease, uh... 829 00:43:23,434 --> 00:43:26,304 We have a lot of people who are survivors 830 00:43:26,337 --> 00:43:29,975 and that also helps to make it feel it's a... 831 00:43:30,008 --> 00:43:31,877 you know, it's a triumph or... 832 00:43:31,910 --> 00:43:34,212 as opposed to something we should be angry about. 833 00:43:34,245 --> 00:43:37,783 And I think the time is to re-politicize it. 834 00:43:37,816 --> 00:43:40,786 And re-politicizing it is pointing out to people 835 00:43:40,819 --> 00:43:42,821 that they don't know 836 00:43:42,854 --> 00:43:44,422 where this research money is going. 837 00:43:44,455 --> 00:43:46,424 I mean, if somebody really is concerned 838 00:43:46,457 --> 00:43:48,393 about environmental causes of breast cancer - 839 00:43:48,426 --> 00:43:50,696 and there are a lot of people who are - 840 00:43:50,729 --> 00:43:53,098 then they should make sure that the money they're raising 841 00:43:53,131 --> 00:43:55,266 is going to that kind of research. 842 00:43:55,300 --> 00:43:58,403 You know, if you wanna find out what the cause is, 843 00:43:58,436 --> 00:44:00,972 and not have your kid get it, then you want to make sure. 844 00:44:01,006 --> 00:44:04,075 But we have to learn as women to ask questions, 845 00:44:04,109 --> 00:44:06,444 not just raise the money and hand it over, 846 00:44:06,477 --> 00:44:08,780 and then never know what happens to it. 847 00:44:08,814 --> 00:44:12,317 - This is extremely puzzling to me, 848 00:44:12,350 --> 00:44:16,755 that so little has come from any of this research. 849 00:44:16,788 --> 00:44:20,258 That all of these, uh... organizations 850 00:44:20,291 --> 00:44:23,094 that brag about giving money to research, 851 00:44:23,128 --> 00:44:25,096 instead of saying 852 00:44:25,130 --> 00:44:27,933 what has come out of this investment, 853 00:44:27,966 --> 00:44:30,702 they tell you how much money they've put into it. 854 00:44:30,736 --> 00:44:32,437 So they say, you know, 855 00:44:32,470 --> 00:44:34,940 "Last year we gave 15 million to breast-cancer research." 856 00:44:34,973 --> 00:44:37,442 Or in the case of Komen, 857 00:44:37,475 --> 00:44:40,779 I think it's really huge, like, 450 million, 858 00:44:40,812 --> 00:44:42,748 something like that. 859 00:44:42,781 --> 00:44:45,851 But they, uh... have, 860 00:44:45,884 --> 00:44:48,219 to my mind, very little to show for it, 861 00:44:48,253 --> 00:44:51,256 and very little that goes beyond the status quo. 862 00:44:51,289 --> 00:44:54,359 - My hope for the future is to find a cure very soon. 863 00:44:54,392 --> 00:44:57,763 - I hope that they find a cure so that my grandchildren 864 00:44:57,796 --> 00:45:00,365 won't have to go through what we've gone through. 865 00:45:00,398 --> 00:45:02,400 - That they'll find a cure for it, 866 00:45:02,433 --> 00:45:04,903 but I don't know if they're gonna find one, 867 00:45:04,936 --> 00:45:07,272 but if it's God's will, they'll find it, you know? 868 00:45:07,305 --> 00:45:09,908 - Find a cure. Please find a cure. 869 00:45:09,941 --> 00:45:12,410 (all): Cheers to the cure! 870 00:45:12,443 --> 00:45:14,479 Cheers to the cure! 871 00:45:14,512 --> 00:45:17,115 - Arms out! Out! (all): Cheers to the cure! 872 00:45:17,148 --> 00:45:19,084 Cheers to the cure! (live music) 873 00:45:19,117 --> 00:45:21,319 - Washington Redskins cheerleaders 874 00:45:21,352 --> 00:45:23,421 support breast-cancer cure! 875 00:45:23,454 --> 00:45:24,956 Research for a cure! 876 00:45:24,990 --> 00:45:26,925 - All right! Whoo! - Be safe! 877 00:45:26,958 --> 00:45:28,794 (cheering) 878 00:45:30,328 --> 00:45:32,764 - I think that the public isn't critical 879 00:45:32,798 --> 00:45:34,532 even if they maybe do know, 880 00:45:34,565 --> 00:45:39,104 because so much is invested in pharmaceutical treatment, 881 00:45:39,137 --> 00:45:42,340 so we think that a cure is the answer. 882 00:45:42,373 --> 00:45:45,276 And if we think that a cure is the answer, 883 00:45:45,310 --> 00:45:48,113 we're not actually gonna have a very critical perspective 884 00:45:48,146 --> 00:45:51,249 on pharmaceutical-company work in the area. 885 00:45:51,282 --> 00:45:54,019 - They go with the flow, 886 00:45:54,052 --> 00:45:56,154 and the flow is toward... 887 00:45:56,187 --> 00:45:58,289 looking at research 888 00:45:58,323 --> 00:46:02,060 that will have a marketable product at the end. 889 00:46:02,093 --> 00:46:05,797 Something which can improve survival by three weeks, 890 00:46:05,831 --> 00:46:11,169 but which can be very profitable for the promoters 891 00:46:11,202 --> 00:46:14,539 for the period in which they enjoy that slight edge, 892 00:46:14,572 --> 00:46:18,243 because of this slight improvement in survival. 893 00:46:18,276 --> 00:46:21,913 They do not seem to be interested in prevention, 894 00:46:21,947 --> 00:46:24,449 but this is how capitalism works. 895 00:46:24,482 --> 00:46:28,854 They're looking for markets and expanding their markets, 896 00:46:28,887 --> 00:46:32,390 and their understanding of how this works 897 00:46:32,423 --> 00:46:36,327 would be to medicalize American women. 898 00:46:36,361 --> 00:46:38,229 - I want prevention. 899 00:46:38,263 --> 00:46:41,466 And our federal government, 900 00:46:41,499 --> 00:46:45,370 of all the funds it allocates to cancer research each year, 901 00:46:47,372 --> 00:46:50,909 gives between 3% and 5% to prevention. 902 00:46:52,543 --> 00:46:55,213 And if you ask people - medical people, 903 00:46:55,246 --> 00:46:58,149 scientists, politicians, corporate people - 904 00:46:58,183 --> 00:47:01,853 if you raise the issue of prevention, 905 00:47:01,887 --> 00:47:03,889 they will say, "Well, we can't prevent it 906 00:47:03,922 --> 00:47:05,924 when we don't know what causes it." 907 00:47:05,957 --> 00:47:08,860 Well, how the hell can you call "cure" 908 00:47:08,894 --> 00:47:11,062 what you don't know? 909 00:47:12,630 --> 00:47:14,199 (marching band) 910 00:47:47,398 --> 00:47:49,300 (chanting): I am the cure! 911 00:47:49,334 --> 00:47:52,570 - Start right by living right. (all): I am the cure. 912 00:47:52,603 --> 00:47:56,241 Keep it up, keep it up! Keep that Komen spirit up. 913 00:47:56,274 --> 00:48:00,078 And keep... it... up! (cheering) 914 00:48:00,111 --> 00:48:02,513 - Well, now, we're starting to have a lot of observations 915 00:48:02,547 --> 00:48:04,215 that say cancer is more complex. 916 00:48:04,249 --> 00:48:06,517 That there are five or six different kinds 917 00:48:06,551 --> 00:48:08,086 of breast cancers. 918 00:48:08,119 --> 00:48:10,922 And that how they behave and how they act 919 00:48:10,956 --> 00:48:12,924 is not just a matter of the cells 920 00:48:12,958 --> 00:48:14,926 slowly growing and taking over. 921 00:48:14,960 --> 00:48:17,228 I mean, we've really thought about cancer 922 00:48:17,262 --> 00:48:19,164 as if it were a foreign invader. 923 00:48:19,197 --> 00:48:21,066 The cell comes from somewhere else, 924 00:48:21,099 --> 00:48:24,302 it comes, it attacks, you know, it's like a terrorist, right? 925 00:48:24,335 --> 00:48:27,405 And we have to kill it, we have to blast it away. 926 00:48:27,438 --> 00:48:29,540 We have to slash, burn and poison. 927 00:48:29,574 --> 00:48:31,676 Everything we can do to get rid of it. 928 00:48:31,709 --> 00:48:34,312 But actually, it's not from outside; 929 00:48:34,345 --> 00:48:37,215 it's one of our own cells that goes bad. 930 00:48:37,248 --> 00:48:39,250 You know, I say, in the United States, 931 00:48:39,284 --> 00:48:42,320 it's not Osama bin Laden, it's Timothy McVeigh. 932 00:48:42,353 --> 00:48:45,323 It's our own terrorists that we grew ourselves. 933 00:48:45,356 --> 00:48:47,425 And so we don't wanna... 934 00:48:47,458 --> 00:48:49,660 It's not the same as just blasting it out. 935 00:48:49,694 --> 00:48:51,997 We have to figure out why we grew that terrorist, 936 00:48:52,030 --> 00:48:53,464 what neighbourhood, 937 00:48:53,498 --> 00:48:56,201 what was it that really egged it on and fostered it. 938 00:48:56,234 --> 00:48:58,636 - More than half of the women diagnosed with breast cancer 939 00:48:58,669 --> 00:49:01,006 don't have one of the major risk factors 940 00:49:01,039 --> 00:49:03,074 that we know about for breast cancer. 941 00:49:03,108 --> 00:49:06,444 So what is it that made them develop breast cancer? 942 00:49:06,477 --> 00:49:09,314 And right now most of the research 943 00:49:09,347 --> 00:49:12,383 is not targeted at answering those questions. 944 00:49:12,417 --> 00:49:15,386 We at the California Breast Cancer Research Program 945 00:49:15,420 --> 00:49:17,722 are trying hard to identify, 946 00:49:17,755 --> 00:49:20,125 to examine possible environmental links 947 00:49:20,158 --> 00:49:22,227 to breast cancer and, uh... 948 00:49:22,260 --> 00:49:24,495 We hope that will result in finding answers 949 00:49:24,529 --> 00:49:27,098 for that other 50% of women. 950 00:49:27,132 --> 00:49:30,301 Uh, but we are... kind of a lone voice. 951 00:49:30,335 --> 00:49:33,104 And the majority of breast-cancer research 952 00:49:33,138 --> 00:49:35,773 is not focused in that direction. 953 00:49:35,806 --> 00:49:38,576 - I think we're ingesting plastic. 954 00:49:38,609 --> 00:49:41,212 Um... we cook in it, we live in it. 955 00:49:41,246 --> 00:49:44,049 Um... the seafood is eating it in the ocean 956 00:49:44,082 --> 00:49:45,350 and we're eating the seafood. 957 00:49:45,383 --> 00:49:48,586 It's just... it's become part of our food chain. 958 00:49:48,619 --> 00:49:51,189 And I think that, uh... 959 00:49:51,222 --> 00:49:53,324 before all of these plastics, 960 00:49:53,358 --> 00:49:55,726 people didn't have breast cancer like this, 961 00:49:55,760 --> 00:49:57,428 or other kinds of cancer. 962 00:49:57,462 --> 00:49:59,497 And I'm just convinced that there's... 963 00:49:59,530 --> 00:50:01,199 that there's a link. 964 00:50:01,232 --> 00:50:05,103 - Now we know that only about 20 or 30% of breast cancer 965 00:50:05,136 --> 00:50:07,072 happens in women with risk factors. 966 00:50:07,105 --> 00:50:10,241 If we can only explain 20 to 30% of breast cancers, 967 00:50:10,275 --> 00:50:12,043 then we don't know what causes it. 968 00:50:12,077 --> 00:50:13,811 We're missing something big. 969 00:50:13,844 --> 00:50:16,147 And if we keep looking at the same risk factors 970 00:50:16,181 --> 00:50:18,616 over and over again, we're not gonna figure it out. 971 00:50:18,649 --> 00:50:21,586 We need to broaden, we need to look at new things. 972 00:50:21,619 --> 00:50:24,189 We need... could be a virus; wouldn't surprise me a bit 973 00:50:24,222 --> 00:50:26,591 if breast cancer wasn't caused by a virus. 974 00:50:26,624 --> 00:50:29,127 It could be something we haven't even thought of yet. 975 00:50:29,160 --> 00:50:31,396 And we really have to be creative, 976 00:50:31,429 --> 00:50:34,099 and we have to really take on the challenge 977 00:50:34,132 --> 00:50:36,534 of finding the cause and stopping it. 978 00:50:38,469 --> 00:50:40,105 (man): Survivor! 979 00:51:05,730 --> 00:51:07,498 (cheering) 980 00:51:07,532 --> 00:51:09,600 - Hi, my name if Dao Tran. 981 00:51:09,634 --> 00:51:12,503 I... came from Vietnam, 982 00:51:12,537 --> 00:51:15,473 and live in New York City for 29 years. 983 00:51:15,506 --> 00:51:17,275 Um... 984 00:51:18,876 --> 00:51:22,547 I was diagnosed with breast cancer in 2005, 985 00:51:22,580 --> 00:51:27,252 and did all the treatments and everything, 986 00:51:27,285 --> 00:51:30,221 and finished and went back to work. 987 00:51:30,255 --> 00:51:32,357 I thought, I'm done, 988 00:51:32,390 --> 00:51:34,725 but last year I found out I just had... 989 00:51:34,759 --> 00:51:36,861 My cancer came back 990 00:51:36,894 --> 00:51:39,864 and according to when it came back, 991 00:51:39,897 --> 00:51:42,400 I became a stage 4. 992 00:51:42,433 --> 00:51:46,103 At first I thought stage 4 was just like a number. 993 00:51:47,605 --> 00:51:50,408 I didn't know stage 4 is the final stage. 994 00:51:50,441 --> 00:51:53,110 (clapping her hands) And I... I didn't know that... 995 00:51:54,612 --> 00:51:56,281 ... it's not curable. 996 00:51:58,416 --> 00:52:00,251 And then I went to a doctor. 997 00:52:04,189 --> 00:52:07,124 And the doctor told me there's no cure. 998 00:52:09,494 --> 00:52:11,896 So... I don't believe it. 999 00:52:13,831 --> 00:52:16,701 So I went for a second opinion. 1000 00:52:16,734 --> 00:52:18,403 I went to MD Anderson. 1001 00:52:20,205 --> 00:52:22,673 And they tell me the same thing. 1002 00:52:22,707 --> 00:52:24,742 They tell me the same thing. 1003 00:52:26,444 --> 00:52:28,879 And they say, "This cancer has no cure." 1004 00:52:28,913 --> 00:52:31,316 So I... I ask him, 1005 00:52:31,349 --> 00:52:34,719 "So how many years do I have left?" 1006 00:52:34,752 --> 00:52:36,787 He goes, "We don't know. 1007 00:52:36,821 --> 00:52:39,890 It depends on a person; each person is different." 1008 00:52:39,924 --> 00:52:42,693 And so, "What do I do, 1009 00:52:42,727 --> 00:52:45,330 if I don't choose to do any treatment?" 1010 00:52:45,363 --> 00:52:48,966 He goes, "Then you may not live that long." 1011 00:52:48,999 --> 00:52:51,836 I go, "But isn't it you die anyway 1012 00:52:51,869 --> 00:52:53,504 even if you get treatment? 1013 00:52:53,538 --> 00:52:56,674 All those poisons will kill you." 1014 00:52:56,707 --> 00:52:58,943 And he says, um... 1015 00:52:58,976 --> 00:53:01,646 "But it keeps you alive longer." 1016 00:53:01,679 --> 00:53:04,349 And I ask him, "Are you telling me 1017 00:53:04,382 --> 00:53:07,752 that I'm gonna live on drugs 1018 00:53:07,785 --> 00:53:09,987 for the rest of my life?" 1019 00:53:10,020 --> 00:53:12,557 And he said, 1020 00:53:12,590 --> 00:53:14,292 "Kind of." 1021 00:53:14,325 --> 00:53:16,694 And I go, "Okay, I see. 1022 00:53:16,727 --> 00:53:18,896 So what if you get drugs, 1023 00:53:18,929 --> 00:53:21,766 and then you get so sick, 1024 00:53:21,799 --> 00:53:23,901 what kind of life are you living?" 1025 00:53:25,470 --> 00:53:27,872 So he... he told me that, 1026 00:53:27,905 --> 00:53:31,542 "Well, there are several drugs out there. 1027 00:53:31,576 --> 00:53:33,611 Some of them may get you very sick 1028 00:53:33,644 --> 00:53:35,413 but some of them won't. 1029 00:53:35,446 --> 00:53:38,549 So it depends on your body, how your body responds to it." 1030 00:53:38,583 --> 00:53:39,917 Then I go, "Okay. 1031 00:53:39,950 --> 00:53:42,287 Why don't you pick me the mildest drug 1032 00:53:42,320 --> 00:53:45,022 that I can handle, 1033 00:53:45,055 --> 00:53:47,358 and I can live my life 1034 00:53:47,392 --> 00:53:49,960 until the day I couldn't take it anymore?" 1035 00:53:57,902 --> 00:53:59,704 (soft music) 1036 00:54:44,749 --> 00:54:46,551 (distant cow bells) 1037 00:55:09,139 --> 00:55:11,342 (background chatter) 1038 00:55:16,381 --> 00:55:18,983 - I twisted my ankle going down the hill. Yeah. 1039 00:55:19,016 --> 00:55:21,085 - Lots of hills in San Francisco! 1040 00:55:23,888 --> 00:55:25,723 (interviewer): So do you think you can continue tomorrow? 1041 00:55:25,756 --> 00:55:27,492 - Yes. - You want to. 1042 00:55:27,525 --> 00:55:30,027 - Yes. Yes. I'll keep my, um... leg elevated tonight. 1043 00:55:30,060 --> 00:55:32,129 And ice, put ice on it. - Definitely. 1044 00:55:32,162 --> 00:55:33,898 - Yes. - Is that comfortable? 1045 00:55:33,931 --> 00:55:35,900 - Yes, it is. Feels great. - Not too tight? Feel your toes? 1046 00:55:35,933 --> 00:55:37,535 - Yes. - All right. 1047 00:55:37,568 --> 00:55:39,570 - Yes, I'm walking, um... 1048 00:55:39,604 --> 00:55:42,740 because my mom died of cancer, uh... 1049 00:55:42,773 --> 00:55:44,475 so I'm walking for my mom. 1050 00:55:44,509 --> 00:55:46,844 My grandmother and my great-grandmother, 1051 00:55:46,877 --> 00:55:49,780 they all died of cancer. Yeah. 1052 00:55:49,814 --> 00:55:51,982 (interviewer): You are alone doing this walk? 1053 00:55:52,016 --> 00:55:53,784 - No, my daughter's right behind me. 1054 00:55:53,818 --> 00:55:54,919 (interviewer): Where? (laughter) 1055 00:55:54,952 --> 00:55:56,487 She's also hurt? 1056 00:55:56,521 --> 00:55:57,955 (cheering) 1057 00:56:00,891 --> 00:56:03,494 - I'm fightin' for breast cancer! 1058 00:56:03,528 --> 00:56:05,463 For my grandma, 1059 00:56:05,496 --> 00:56:07,898 my great-grandma and all those involved. 1060 00:56:07,932 --> 00:56:10,000 Whoo-hoo! 1061 00:56:41,131 --> 00:56:42,800 - We do a lot of work 1062 00:56:42,833 --> 00:56:45,069 on the safety of personal-care products. 1063 00:56:45,102 --> 00:56:48,038 We have a big database online called Skin Deep. 1064 00:56:48,072 --> 00:56:50,741 We show safety reviews 1065 00:56:50,775 --> 00:56:53,778 for 50,000 personal-care products. 1066 00:56:53,811 --> 00:56:56,146 What we find in that research 1067 00:56:56,180 --> 00:56:58,015 is that many of these products 1068 00:56:58,048 --> 00:57:00,084 contain chemicals linked to cancer 1069 00:57:00,117 --> 00:57:02,052 and other kinds of health problems. 1070 00:57:30,548 --> 00:57:33,250 Right now we have federal standards in place 1071 00:57:33,283 --> 00:57:35,185 that don't protect public health. 1072 00:57:35,219 --> 00:57:37,688 And that includes everything from cosmetics, 1073 00:57:37,722 --> 00:57:41,559 where there's no safety standard at all in federal law, 1074 00:57:41,592 --> 00:57:44,495 to the broader world of industrial chemicals, 1075 00:57:44,529 --> 00:57:46,931 where companies can bring new chemicals onto the market 1076 00:57:46,964 --> 00:57:48,232 and into consumer products 1077 00:57:48,265 --> 00:57:50,200 with no requirement in federal law 1078 00:57:50,234 --> 00:57:52,970 to conduct even a single health-and-safety test. 1079 00:57:57,742 --> 00:58:00,711 It's really hard to tell 1080 00:58:00,745 --> 00:58:02,813 what companies are doing individually 1081 00:58:02,847 --> 00:58:04,148 to assess the safety of their products. 1082 00:58:04,181 --> 00:58:08,853 Um... Revlon, Procter and Gamble, Avon... 1083 00:58:08,886 --> 00:58:12,590 they... aren't making their basic safety studies public, 1084 00:58:12,623 --> 00:58:15,225 aren't making their risk assessments public. 1085 00:58:15,259 --> 00:58:17,728 - It is my firm belief that Avon products are safe, 1086 00:58:17,762 --> 00:58:19,830 that they have been safe 1087 00:58:19,864 --> 00:58:22,299 for the 124-year history of the company, 1088 00:58:22,332 --> 00:58:25,135 and that product safety is one of Avon's key concerns. 1089 00:58:25,169 --> 00:58:26,704 (music) 1090 00:58:30,307 --> 00:58:32,943 (narrator): The average woman in the U.S. 1091 00:58:32,977 --> 00:58:34,945 uses about 12 personal-care products daily. 1092 00:58:34,979 --> 00:58:37,247 The average man about six. 1093 00:58:37,281 --> 00:58:39,917 Each product containing a dozen or more chemicals. 1094 00:58:39,950 --> 00:58:42,920 Less than 20% of chemicals in cosmetics 1095 00:58:42,953 --> 00:58:45,255 have been assessed for safety by the industry's safety panel. 1096 00:58:45,289 --> 00:58:48,593 So we just don't know what they do to us when we use them. 1097 00:58:48,626 --> 00:58:50,094 Would you fly in an airline 1098 00:58:50,127 --> 00:58:52,296 that only inspects 20% of its planes? 1099 00:58:52,329 --> 00:58:54,231 It turns out the important decisions don't happen 1100 00:58:54,264 --> 00:58:57,101 when I choose to take a product off the shelf. 1101 00:58:57,134 --> 00:58:59,737 They happen when companies and governments decide 1102 00:58:59,770 --> 00:59:02,306 what products should go on the shelves. 1103 00:59:02,339 --> 00:59:04,274 So who are these companies? 1104 00:59:04,308 --> 00:59:06,977 Oh, here's Estée Lauder offering me a chance 1105 00:59:07,011 --> 00:59:08,779 to help find a cure for breast cancer. 1106 00:59:08,813 --> 00:59:10,648 That's nice. But wait. 1107 00:59:10,681 --> 00:59:14,051 They're also using chemicals linked to cancer. 1108 00:59:14,084 --> 00:59:17,354 - It is hypocrisy to use carcinogens in products 1109 00:59:17,387 --> 00:59:20,825 and at the same time be advocating for a cure, 1110 00:59:20,858 --> 00:59:22,793 raising money for a cure in other ways. 1111 00:59:22,827 --> 00:59:24,862 Really, companies need to, 1112 00:59:24,895 --> 00:59:27,264 um, be in harmony across all their operations 1113 00:59:27,297 --> 00:59:29,600 when it comes to their cancer activism. 1114 00:59:34,171 --> 00:59:38,175 - Evelyn Lauder, Estée Lauder's um... daughter-in-law, 1115 00:59:38,208 --> 00:59:40,678 has designed a lipstick set, as indeed have I. 1116 00:59:40,711 --> 00:59:42,146 And inside each one 1117 00:59:42,179 --> 00:59:43,981 there's a lipstick, a lip pencil, 1118 00:59:44,014 --> 00:59:45,716 and a lip gloss. 1119 00:59:45,750 --> 00:59:48,986 And we also have beautiful jewelled pins like this one. 1120 00:59:49,019 --> 00:59:51,622 (funky music) 1121 00:59:51,656 --> 00:59:54,358 - The first ribbon for breast cancer was not pink. 1122 00:59:54,391 --> 00:59:57,762 It was sort of salmon-coloured, sort of orange, 1123 00:59:57,795 --> 00:59:59,964 made by a woman named Charlotte Haley. 1124 00:59:59,997 --> 01:00:03,233 And Charlotte had lost a lot of people in her family 1125 01:00:03,267 --> 01:00:04,969 to breast cancer. 1126 01:00:05,002 --> 01:00:07,972 She saw what was happening in AIDS, 1127 01:00:08,005 --> 01:00:09,974 she came up with this ribbon, she put... 1128 01:00:10,007 --> 01:00:13,778 They were made of cloth, they weren't... diamond, 1129 01:00:13,811 --> 01:00:16,180 they weren't platinum, they were made of cloth. 1130 01:00:16,213 --> 01:00:19,283 And she put five of them on a card on which she wrote: 1131 01:00:19,316 --> 01:00:22,219 "Did you know that less than 5% 1132 01:00:22,252 --> 01:00:24,655 "of the National Cancer Institute's budget 1133 01:00:24,689 --> 01:00:26,256 "goes to cancer prevention? 1134 01:00:26,290 --> 01:00:28,826 You can change this. Write to the NCI." 1135 01:00:30,327 --> 01:00:31,862 - And there it is. 1136 01:00:31,896 --> 01:00:34,131 It's one of the first cards. 1137 01:00:36,867 --> 01:00:38,435 (interviewer): Can you read us what is written? 1138 01:00:38,468 --> 01:00:40,204 - Yes. 1139 01:00:40,237 --> 01:00:41,972 "Breast Cancer Awareness Ribbon... 1140 01:00:47,411 --> 01:00:50,414 ... and America by wearing this ribbon." 1141 01:00:50,447 --> 01:00:52,182 - In the meantime, 1142 01:00:52,216 --> 01:00:56,120 Estée Lauder, the cosmetics company, 1143 01:00:56,153 --> 01:00:58,288 and Se magazine came to her and said, 1144 01:00:58,322 --> 01:01:00,791 "We love your ribbon and we love women, 1145 01:01:00,825 --> 01:01:03,828 and we wanna make this the symbol of breast cancer." 1146 01:01:03,861 --> 01:01:05,963 And Charlotte very quickly said, 1147 01:01:05,996 --> 01:01:08,032 "No, that's about your bottom line, 1148 01:01:08,065 --> 01:01:11,268 that's not about women's lives, you can't use my ribbon." 1149 01:01:11,301 --> 01:01:13,838 - They said, "Well, all we have to do if we want it 1150 01:01:13,871 --> 01:01:15,172 is to change the ribbon." 1151 01:01:15,205 --> 01:01:16,874 - Now, these companies had lawyers, 1152 01:01:16,907 --> 01:01:20,310 so they ran to the lawyers. "What are we gonna do?" 1153 01:01:20,344 --> 01:01:23,013 And the lawyers said, "Find another colour." 1154 01:01:23,047 --> 01:01:27,184 So they convened focus groups of women, only women, 1155 01:01:27,217 --> 01:01:30,755 and they asked them for the colour or colours 1156 01:01:30,788 --> 01:01:32,790 most comforting, reassuring, non-threatening. 1157 01:01:32,823 --> 01:01:35,926 Everything a breast-cancer diagnosis is not. 1158 01:01:35,960 --> 01:01:37,461 The colour was pink. 1159 01:01:37,494 --> 01:01:39,129 (background chatter) 1160 01:01:46,971 --> 01:01:49,139 - We are a nation which likes a quick fix. 1161 01:01:49,173 --> 01:01:51,241 We always have, uh... 1162 01:01:51,275 --> 01:01:54,211 and the pink ribbon is clearly a quick fix. 1163 01:01:54,244 --> 01:01:58,448 We are a nation which... which has swallowed the... 1164 01:02:00,117 --> 01:02:02,052 ... again, I think, mythology, 1165 01:02:02,086 --> 01:02:04,321 that research is the key, 1166 01:02:04,354 --> 01:02:07,524 without ever questioning what that research is. 1167 01:02:07,557 --> 01:02:09,526 And when they come and say, 1168 01:02:09,559 --> 01:02:11,361 "You will support breast-cancer research... 1169 01:02:11,395 --> 01:02:15,032 If you do thus." We say, "Oh, yes," you know? 1170 01:02:15,065 --> 01:02:16,967 There's the quick fix. 1171 01:02:17,001 --> 01:02:19,904 - Many things help prevent breast cancer. 1172 01:02:19,937 --> 01:02:22,239 One of them is to stop smoking. 1173 01:02:22,272 --> 01:02:26,911 A second one is to stay lean and not to be overweight. 1174 01:02:26,944 --> 01:02:30,781 To do exercise and to, um... 1175 01:02:30,815 --> 01:02:34,318 really, uh... have a healthy lifestyle. 1176 01:02:34,351 --> 01:02:36,220 - You know, if I tell you now 1177 01:02:36,253 --> 01:02:39,189 that you need to eat fewer calories 1178 01:02:39,223 --> 01:02:42,359 and reduce your cholesterol 1179 01:02:42,392 --> 01:02:45,863 to lower your risk of dying from heart disease, 1180 01:02:45,896 --> 01:02:48,232 I think most people would say, "Yes, I can do that. 1181 01:02:48,265 --> 01:02:51,201 I can measure my cholesterol and I can take... 1182 01:02:51,235 --> 01:02:53,203 even take medicine to lower it." 1183 01:02:53,237 --> 01:02:57,474 And we see that the mortality from heart disease is declining. 1184 01:02:57,507 --> 01:03:00,510 Well, we can't say that about breast cancer, 1185 01:03:00,544 --> 01:03:02,579 because we just haven't done the research 1186 01:03:02,612 --> 01:03:04,882 to tell us exactly what to do. 1187 01:03:04,915 --> 01:03:06,450 And now we're beginning to know 1188 01:03:06,483 --> 01:03:09,486 that breast cancer is not even one disease, right? 1189 01:03:09,519 --> 01:03:11,221 It affects young women differently, 1190 01:03:11,255 --> 01:03:13,290 it affects older women differently, 1191 01:03:13,323 --> 01:03:16,226 there's estrogen-receptor- positive breast cancer... 1192 01:03:16,260 --> 01:03:19,129 So until we do fundamental research 1193 01:03:19,163 --> 01:03:22,232 to find out what's propelling breast cancer, 1194 01:03:22,266 --> 01:03:26,236 we can't begin to legislate what to do to prevent it. 1195 01:03:26,270 --> 01:03:28,572 - I do not eat sweets, 1196 01:03:28,605 --> 01:03:31,308 I eat only vegetables and fruit. 1197 01:03:31,341 --> 01:03:33,210 I eat very little meat. 1198 01:03:33,243 --> 01:03:35,479 I don't drink coffee, I don't drink soda, 1199 01:03:35,512 --> 01:03:38,548 I don't drink alcohol, and I'm very mad at myself 1200 01:03:38,582 --> 01:03:41,251 that... how I get cancer?! - Yeah! 1201 01:03:41,285 --> 01:03:43,620 - Not only does it divert us 1202 01:03:43,653 --> 01:03:46,123 from looking at what's outside of our control, 1203 01:03:46,156 --> 01:03:48,893 but also suggests that it's our problem. 1204 01:03:48,926 --> 01:03:50,627 It's not somebody else's problem. 1205 01:03:50,660 --> 01:03:53,530 It's not the problem of how we structure things in society. 1206 01:03:53,563 --> 01:03:55,933 And that's bad. And we say that every time: 1207 01:03:55,966 --> 01:03:57,501 "Don't blame, 1208 01:03:57,534 --> 01:04:00,938 and don't give people the tools to blame themselves." 1209 01:04:00,971 --> 01:04:04,241 - Poor women can't go into the supermarket 1210 01:04:04,274 --> 01:04:08,045 and buy lean meat for them and their kids. 1211 01:04:08,078 --> 01:04:09,947 They just can't. 1212 01:04:09,980 --> 01:04:12,983 At what, $20 a pound or something? 1213 01:04:13,017 --> 01:04:15,619 I mean, give me a break. 1214 01:04:15,652 --> 01:04:19,356 The answer is not to try and tell them 1215 01:04:19,389 --> 01:04:22,960 they should go organic or they should go vegetarian 1216 01:04:22,993 --> 01:04:25,429 or they should buy this and not this. 1217 01:04:25,462 --> 01:04:29,266 The answer is: get the stuff out of the product 1218 01:04:29,299 --> 01:04:32,002 that we are ingesting every day... 1219 01:04:33,537 --> 01:04:36,640 ... because that's how we survive as human beings. 1220 01:04:38,943 --> 01:04:40,344 (upbeat music) 1221 01:05:10,074 --> 01:05:12,142 * It's a beautiful world 1222 01:05:12,176 --> 01:05:14,311 * Passing by 1223 01:05:14,344 --> 01:05:17,147 * Country stretches far and wide * 1224 01:05:17,181 --> 01:05:19,549 * It's a beautiful world 1225 01:05:19,583 --> 01:05:21,285 * Passing by 1226 01:05:21,318 --> 01:05:24,021 * Makes me want to drive and drive * 1227 01:05:24,054 --> 01:05:25,255 * It's a beautiful world * 1228 01:05:29,093 --> 01:05:31,661 - Last summer, uh... 1229 01:05:31,695 --> 01:05:34,098 the summer of 2010, 1230 01:05:34,131 --> 01:05:37,001 we started seeing things posted 1231 01:05:37,034 --> 01:05:40,637 on Breast Cancer Action's Facebook page about a KFC... 1232 01:05:40,670 --> 01:05:43,073 Kentucky Fried Chicken campaign with Komen. 1233 01:05:43,107 --> 01:05:46,243 First we knew that it was going on. 1234 01:05:46,276 --> 01:05:49,079 And the bloggers in nutrition were going nuts. 1235 01:05:49,113 --> 01:05:51,381 They were, like, 1236 01:05:51,415 --> 01:05:54,218 "What? We're gonna sell this really terrible food 1237 01:05:54,251 --> 01:05:56,286 and raise money for... What?! 1238 01:05:56,320 --> 01:05:58,022 What are we gonna do?" 1239 01:05:58,055 --> 01:06:00,024 Well, we're activists, we know what to do. 1240 01:06:00,057 --> 01:06:03,260 So we got the email addresses of the head of KFC, 1241 01:06:03,293 --> 01:06:04,694 and the head of Komen, 1242 01:06:04,728 --> 01:06:07,197 and the people in charge of marketing in Komen, 1243 01:06:07,231 --> 01:06:09,166 and we sent... 1244 01:06:09,199 --> 01:06:11,668 sent an email to our base, 1245 01:06:11,701 --> 01:06:14,338 which is about 15,000 email addresses... 1246 01:06:16,206 --> 01:06:18,542 ... uh, that headlined: "What the cluck? 1247 01:06:18,575 --> 01:06:21,111 "If you don't like this campaign, 1248 01:06:21,145 --> 01:06:24,614 tell them you don't like it and tell them why." 1249 01:06:24,648 --> 01:06:29,386 And people by the thousands actually did that. 1250 01:06:29,419 --> 01:06:33,123 - The Kentucky Fried Chicken campaign suggested to me 1251 01:06:33,157 --> 01:06:35,192 that the Komen Foundation 1252 01:06:35,225 --> 01:06:37,427 has really lost sight of its vision, 1253 01:06:37,461 --> 01:06:40,564 which is to see a world without breast cancer. 1254 01:06:40,597 --> 01:06:43,100 And that the bottom line in raising money 1255 01:06:43,133 --> 01:06:45,435 has become the priority, 1256 01:06:45,469 --> 01:06:47,304 regardless of the consequences, 1257 01:06:47,337 --> 01:06:49,473 or how that money is raised. 1258 01:06:49,506 --> 01:06:52,076 - And what was so astonishing about Komen doing this, 1259 01:06:52,109 --> 01:06:54,178 was because Komen has done 1260 01:06:54,211 --> 01:06:56,580 a lot of work in poor communities. 1261 01:06:56,613 --> 01:07:01,451 So the disconnect was just... shocking. 1262 01:07:01,485 --> 01:07:04,721 - Our grassroots and our member of Susan G. Komen and, 1263 01:07:04,754 --> 01:07:06,623 you know, the general population, 1264 01:07:06,656 --> 01:07:09,359 lines up with a lot of the customer base 1265 01:07:09,393 --> 01:07:11,661 of many, many private-sector companies 1266 01:07:11,695 --> 01:07:14,131 all over the world, frankly. 1267 01:07:14,164 --> 01:07:16,066 We're often asked to do programs. 1268 01:07:16,100 --> 01:07:18,102 And in this case, um... 1269 01:07:18,135 --> 01:07:20,404 the restaurant company came to us, 1270 01:07:20,437 --> 01:07:23,473 and asked us to, uh, do a program 1271 01:07:23,507 --> 01:07:25,575 where they were introducing a grilled product. 1272 01:07:25,609 --> 01:07:29,346 Well, we felt that was a very good thing because the fact is, 1273 01:07:29,379 --> 01:07:32,649 um, again, training people how to eat right, 1274 01:07:32,682 --> 01:07:35,419 and... and doing those sorts of, 1275 01:07:35,452 --> 01:07:38,788 um... of educational programs don't happen overnight. 1276 01:07:38,822 --> 01:07:40,357 - For Carol. 1277 01:07:40,390 --> 01:07:42,826 - For my wife. - For my mom. 1278 01:07:42,859 --> 01:07:44,761 - For every pink bucket of grilled or original recipe, 1279 01:07:44,794 --> 01:07:48,865 KFC makes a 50-cent contribution to Susan G. Komen for the Cure. 1280 01:07:48,898 --> 01:07:51,435 Together we could make the largest donation 1281 01:07:51,468 --> 01:07:54,204 in Komen history to help end breast cancer forever. 1282 01:07:55,805 --> 01:07:58,142 - For the last 30 years, 1283 01:07:58,175 --> 01:07:59,776 Margaret and I have been working 1284 01:07:59,809 --> 01:08:02,246 in the area of occupational 1285 01:08:02,279 --> 01:08:03,780 and environmental health. 1286 01:08:03,813 --> 01:08:06,783 Currently we're looking specifically at breast cancer, 1287 01:08:06,816 --> 01:08:09,786 and the impact that environmental 1288 01:08:09,819 --> 01:08:12,389 and occupational exposures have 1289 01:08:12,422 --> 01:08:14,491 on the risk of women developing this disease. 1290 01:08:14,524 --> 01:08:18,495 Very little of these resources is going after the issues 1291 01:08:18,528 --> 01:08:21,398 around pesticides, around combustion products, 1292 01:08:21,431 --> 01:08:24,434 around plastics and petrochemicals and solvents. 1293 01:08:24,468 --> 01:08:26,770 Many of the things that, really, 1294 01:08:26,803 --> 01:08:29,706 millions of women are being exposed to every day, 1295 01:08:29,739 --> 01:08:31,841 either in the general ambient environment 1296 01:08:31,875 --> 01:08:34,244 or in their workplaces. 1297 01:08:34,278 --> 01:08:36,713 There hasn't been work done in that area. 1298 01:08:36,746 --> 01:08:38,748 - The reason, I think, that the Komens, the whole... 1299 01:08:38,782 --> 01:08:42,152 the pink-ribbon battalions, the whole schmear of them, 1300 01:08:42,186 --> 01:08:45,289 don't work with environmental-justice groups 1301 01:08:45,322 --> 01:08:46,856 is that environmental-justice groups 1302 01:08:46,890 --> 01:08:50,694 stand in pretty direct opposition 1303 01:08:50,727 --> 01:08:52,896 to where the money comes from. 1304 01:08:52,929 --> 01:08:54,531 - They can't go there. 1305 01:08:54,564 --> 01:08:56,333 They just can't. 1306 01:08:56,366 --> 01:08:59,169 Because it undermines their people 1307 01:08:59,203 --> 01:09:01,605 to actually insist that we have clean air. 1308 01:09:01,638 --> 01:09:04,374 I mean, if you insist we have clean air, 1309 01:09:04,408 --> 01:09:07,844 what do you do about your partnership with Ford? 1310 01:09:07,877 --> 01:09:11,215 - I think there's a lot of, uh... criticism out there 1311 01:09:11,248 --> 01:09:14,784 uh... with respect to a lot of environmental factors. 1312 01:09:14,818 --> 01:09:17,354 Komen is working hard to identify 1313 01:09:17,387 --> 01:09:20,490 what environmental factors are real, 1314 01:09:20,524 --> 01:09:24,394 and what are... what are people taking liberties with. 1315 01:09:24,428 --> 01:09:25,929 Uh... you know, 1316 01:09:25,962 --> 01:09:28,965 plastics was one that there was a lot of, 1317 01:09:28,998 --> 01:09:31,268 uh... uproar over that recently. 1318 01:09:31,301 --> 01:09:33,503 - There was a study of General Motors workers 1319 01:09:33,537 --> 01:09:36,473 where they found an elevated breast-cancer risk 1320 01:09:36,506 --> 01:09:38,708 among women exposed to soluble metalworking fluids, 1321 01:09:38,742 --> 01:09:40,210 where they think that, again, 1322 01:09:40,244 --> 01:09:42,546 polycyclic aromatic hydrocarbons, PAHs, 1323 01:09:42,579 --> 01:09:44,248 were involved. 1324 01:09:44,281 --> 01:09:46,716 So there's a whole host of occupations 1325 01:09:46,750 --> 01:09:49,786 within the broad auto industry 1326 01:09:49,819 --> 01:09:51,988 in which many women, and men, 1327 01:09:52,021 --> 01:09:54,724 are exposed to substances that are toxic 1328 01:09:54,758 --> 01:09:56,326 and are endocrine disrupters. 1329 01:09:59,463 --> 01:10:01,765 (narrator): Barb Wimbush is the union safety rep 1330 01:10:01,798 --> 01:10:04,468 at Binder Tool and Moulds Promo Plastics Division, 1331 01:10:04,501 --> 01:10:07,404 a company that processes plastic materials. 1332 01:10:07,437 --> 01:10:09,906 During the moulding process, gasses are given off. 1333 01:10:09,939 --> 01:10:12,742 But the gasses given off during the normal operations 1334 01:10:12,776 --> 01:10:14,344 aren't the worst of it: 1335 01:10:14,378 --> 01:10:16,346 the fumes and smoke can almost be unbearable 1336 01:10:16,380 --> 01:10:18,915 during a process called "purging." 1337 01:10:21,518 --> 01:10:24,588 - These are just screen shots from a documentary 1338 01:10:24,621 --> 01:10:27,957 that was done in 1980, I believe. 1339 01:10:27,991 --> 01:10:30,660 We've interviewed over 1,000 women with breast cancer, 1340 01:10:30,694 --> 01:10:34,898 and 1,150 community controls who don't have breast cancer. 1341 01:10:34,931 --> 01:10:36,866 And we've got their full occupational histories. 1342 01:10:36,900 --> 01:10:40,437 And what we're trying to do is to compare these two groups 1343 01:10:40,470 --> 01:10:42,772 to see if there are differences between the women 1344 01:10:42,806 --> 01:10:45,041 who develop cancer and the women who don't. 1345 01:10:45,074 --> 01:10:46,810 - When I started there, back then, 1346 01:10:46,843 --> 01:10:48,745 like, material... 1347 01:10:48,778 --> 01:10:50,880 safety training was not mandatory, 1348 01:10:50,914 --> 01:10:52,382 we didn't really have data sheets, 1349 01:10:52,416 --> 01:10:54,651 we didn't know what we were being exposed to. 1350 01:10:54,684 --> 01:10:57,721 And depending on the type of plastic you were using, 1351 01:10:57,754 --> 01:11:00,424 some of those purgings would burn like fluorescent colours 1352 01:11:00,457 --> 01:11:01,991 and would burn for hours. 1353 01:11:02,025 --> 01:11:03,893 Just putting all kinds of obnoxious smoke often, 1354 01:11:03,927 --> 01:11:05,629 with the fans blowing. 1355 01:11:05,662 --> 01:11:07,431 What was supposed to be cooling you off 1356 01:11:07,464 --> 01:11:09,433 was blowing the smoke onto you, 1357 01:11:09,466 --> 01:11:11,568 and then it would go to the machine next to you. 1358 01:11:11,601 --> 01:11:13,570 - Then we brought it to another machine, 1359 01:11:13,603 --> 01:11:15,539 stuck the clear piece in, 1360 01:11:15,572 --> 01:11:18,074 and then it moulded it around... 1361 01:11:18,107 --> 01:11:19,676 moulded all this. 1362 01:11:19,709 --> 01:11:21,511 Brings back old days. 1363 01:11:21,545 --> 01:11:24,013 - Who were you making those parts for? What...? For Ford? 1364 01:11:24,047 --> 01:11:26,383 - Ford. Yeah. Ford Marquis. 1365 01:11:26,416 --> 01:11:28,752 We did a lot of lenses. 1366 01:11:28,785 --> 01:11:31,621 - We've had probably 12 people 1367 01:11:31,655 --> 01:11:34,491 that have passed away from cancer. 1368 01:11:34,524 --> 01:11:36,960 Uh, there's a couple of them that had breast cancer. 1369 01:11:36,993 --> 01:11:38,828 The others, they were full of cancer, 1370 01:11:38,862 --> 01:11:40,630 so it was hard to determine... I mean, 1371 01:11:40,664 --> 01:11:43,367 we didn't know exactly if they had breast cancer or not. 1372 01:11:43,400 --> 01:11:46,035 - How old were you when you developed breast cancer? 1373 01:11:46,069 --> 01:11:48,104 - Forty-one. 41 years old. Yeah. 1374 01:11:48,137 --> 01:11:50,540 - You know, you run into people now and they say, 1375 01:11:50,574 --> 01:11:53,042 "Oh, did you hear about Linda? Linda died of breast cancer." 1376 01:11:53,076 --> 01:11:55,111 "Oh, did you hear about Linda's mother? 1377 01:11:55,144 --> 01:11:57,447 Linda's mother died of breast cancer." 1378 01:11:57,481 --> 01:12:00,450 Both of them I worked with for 17 years. 1379 01:12:00,484 --> 01:12:02,586 Uh... Linda being in her forties. 1380 01:12:02,619 --> 01:12:04,788 Um, young children at home, and her mother. 1381 01:12:04,821 --> 01:12:06,690 And then I run into others, 1382 01:12:06,723 --> 01:12:09,092 "Oh, did you hear about Chris? Chris passed away, cancer." 1383 01:12:09,125 --> 01:12:11,628 I don't know about breast cancer, but cancer. 1384 01:12:11,661 --> 01:12:14,364 And it's really disheartening when you hear that now, 1385 01:12:14,398 --> 01:12:16,099 and you wish you would've known back then 1386 01:12:16,132 --> 01:12:17,701 what we were dealing with. 1387 01:12:17,734 --> 01:12:20,804 And did it actually cause it? Was it a contributor? 1388 01:12:20,837 --> 01:12:23,072 I certainly hope we find that out 1389 01:12:23,106 --> 01:12:25,475 before more people get stuck. 1390 01:12:25,509 --> 01:12:28,077 - Almost all the plastics that you were using were... 1391 01:12:28,111 --> 01:12:29,846 are estrogenic. 1392 01:12:29,879 --> 01:12:32,549 They mimic the hormone estrogen. 1393 01:12:32,582 --> 01:12:34,083 This is what these chemicals are, 1394 01:12:34,117 --> 01:12:36,386 and I think, you know... Sandy, you're very active 1395 01:12:36,420 --> 01:12:38,688 in the breast-cancer issue, so you know 1396 01:12:38,722 --> 01:12:40,757 that it's almost impossible to have breast cancer 1397 01:12:40,790 --> 01:12:42,426 in the absence of estrogen. 1398 01:12:42,459 --> 01:12:44,027 Right? 1399 01:12:44,060 --> 01:12:45,795 - I just... you know, 1400 01:12:45,829 --> 01:12:47,631 this is the first time I've ever, ever heard 1401 01:12:47,664 --> 01:12:50,467 that they're finding 1402 01:12:50,500 --> 01:12:52,936 that the plastics are mimicking the female hormones, 1403 01:12:52,969 --> 01:12:56,906 and I think that needs to be put out loud and clear, 1404 01:12:56,940 --> 01:12:58,508 'cause I don't believe there's... 1405 01:12:58,542 --> 01:12:59,943 all the women out there 1406 01:12:59,976 --> 01:13:03,413 who ever worked in the plastics industry 1407 01:13:03,447 --> 01:13:05,715 ever knew that, 'cause this is the first for me. 1408 01:13:05,749 --> 01:13:07,517 - Yeah. - I'm tellin' ya. 1409 01:13:07,551 --> 01:13:09,819 And it's, like, that should be out there. 1410 01:13:09,853 --> 01:13:11,788 - These are evidence. 1411 01:13:11,821 --> 01:13:13,957 I mean, this is strong evidence. 1412 01:13:13,990 --> 01:13:15,925 So you've got the animal studies, 1413 01:13:15,959 --> 01:13:17,761 what we know about endocrine disruption. 1414 01:13:17,794 --> 01:13:19,796 The human-health studies 1415 01:13:19,829 --> 01:13:21,965 that have been finding these associations. 1416 01:13:21,998 --> 01:13:24,133 So to say there's no evidence, I... I mean, 1417 01:13:24,167 --> 01:13:26,169 there may be a question in some people's mind: 1418 01:13:26,202 --> 01:13:28,171 Well, how strong is it? 1419 01:13:28,204 --> 01:13:30,540 But I think if you apply the precautionary principle 1420 01:13:30,574 --> 01:13:32,141 to what we're talking here, 1421 01:13:32,175 --> 01:13:33,977 that we're actually engaged in this process 1422 01:13:34,010 --> 01:13:35,779 to save people's lives, 1423 01:13:35,812 --> 01:13:38,014 then I think the evidence is overwhelming. 1424 01:13:38,047 --> 01:13:40,984 - Many of the big players in the cancer establishment 1425 01:13:41,017 --> 01:13:43,920 in the United States and in Canada 1426 01:13:43,953 --> 01:13:47,156 have boards of directors 1427 01:13:47,190 --> 01:13:49,493 that are filled with representatives 1428 01:13:49,526 --> 01:13:51,561 from the pharmaceutical, 1429 01:13:51,595 --> 01:13:54,097 chemical and energy industries. 1430 01:13:54,130 --> 01:13:58,835 So it's in fact very hard to separate the... 1431 01:13:58,868 --> 01:14:01,738 the people who might be responsible 1432 01:14:01,771 --> 01:14:03,840 for the perpetuation of this disease 1433 01:14:03,873 --> 01:14:06,009 from those who are responsible 1434 01:14:06,042 --> 01:14:08,845 for trying to find a way to cure it, 1435 01:14:08,878 --> 01:14:10,947 or even better, to prevent it. 1436 01:14:22,992 --> 01:14:24,728 (brakes screeching) (crashing) 1437 01:14:52,656 --> 01:14:54,290 - So there are categories of pink washers: 1438 01:14:54,323 --> 01:14:57,293 cosmetics companies, uh... 1439 01:14:57,326 --> 01:15:00,797 companies that make cars, uh... 1440 01:15:02,265 --> 01:15:04,133 ... some companies that make food, 1441 01:15:04,167 --> 01:15:07,003 dairy in particular, and alcohol. 1442 01:15:07,036 --> 01:15:09,873 'Cause alcohol is a link to breast cancer. 1443 01:15:09,906 --> 01:15:12,175 In the dairy field, 1444 01:15:12,208 --> 01:15:15,278 the problem is largely with companies 1445 01:15:15,311 --> 01:15:18,247 that stimulate their dairy 1446 01:15:18,281 --> 01:15:21,050 with recombinant bovine growth hormone, 1447 01:15:21,084 --> 01:15:23,252 which has been linked to breast cancer. 1448 01:15:26,155 --> 01:15:29,793 If you're a company doing a pink campaign 1449 01:15:29,826 --> 01:15:32,195 that uses rBGH, you're a pinkwasher. 1450 01:15:32,228 --> 01:15:34,864 And Yoplait, made by General Mills, 1451 01:15:34,898 --> 01:15:37,634 is... was the biggest offender. 1452 01:15:37,667 --> 01:15:40,604 They raised millions of dollars for the Komen Foundation, 1453 01:15:40,637 --> 01:15:42,839 selling this yogurt 1454 01:15:42,872 --> 01:15:46,576 that has in it dairy stimulated with rBGH. 1455 01:15:46,610 --> 01:15:49,679 So in - what year is this? 2000... - 1456 01:15:49,713 --> 01:15:53,316 in 2008, we launched a campaign called 1457 01:15:53,349 --> 01:15:56,252 "Tell General Mills to put a lid on it." 1458 01:15:56,285 --> 01:15:59,222 It was an email-based campaign and web-based campaign, 1459 01:15:59,255 --> 01:16:01,190 where we asked people 1460 01:16:01,224 --> 01:16:03,292 to write to General Mills, 1461 01:16:03,326 --> 01:16:07,330 and explain why they needed to stop using rBGH 1462 01:16:07,363 --> 01:16:10,634 if they were gonna do breast-cancer stuff. 1463 01:16:10,667 --> 01:16:13,202 And lo and behold, they did. 1464 01:16:13,236 --> 01:16:16,272 And that is the power of activism. 1465 01:16:16,305 --> 01:16:19,809 That's when ordinary people do a simple thing, 1466 01:16:19,843 --> 01:16:22,278 like send an email, or write a letter, 1467 01:16:22,311 --> 01:16:23,980 or send a postcard. 1468 01:16:24,013 --> 01:16:25,649 It changes the world. 1469 01:16:27,316 --> 01:16:29,653 - How do you like your coffee, Sharon? 1470 01:16:29,686 --> 01:16:31,187 - With cream, please. 1471 01:16:31,220 --> 01:16:33,289 - I've been having such a tough time these days 1472 01:16:33,322 --> 01:16:35,191 with the stock market the way it is. 1473 01:16:35,224 --> 01:16:37,627 - John and I have been shifting our investments 1474 01:16:37,661 --> 01:16:38,762 to healthcare companies. 1475 01:16:38,795 --> 01:16:40,363 We just bought some shares 1476 01:16:40,396 --> 01:16:42,065 in the pharmaceutical company Eli Lilly. 1477 01:16:42,098 --> 01:16:44,033 They make breast-cancer drugs, 1478 01:16:44,067 --> 01:16:46,235 both to treat the disease 1479 01:16:46,269 --> 01:16:48,404 and reduce the risk of people getting it. 1480 01:16:48,437 --> 01:16:51,307 - Did you know Eli Lilly also makes rBGH? 1481 01:16:51,340 --> 01:16:52,942 - rBGH? 1482 01:16:52,976 --> 01:16:54,811 What's that? 1483 01:16:54,844 --> 01:16:57,947 - It's a synthetic hormone given to dairy cows. 1484 01:16:57,981 --> 01:17:00,083 They sell it under the name Posilac. 1485 01:17:00,116 --> 01:17:02,719 It increases the risk of cancer in people 1486 01:17:02,752 --> 01:17:04,788 who drink milk made from cows treated with it. 1487 01:17:04,821 --> 01:17:07,056 In fact, companies like General Mills and Wal-Mart 1488 01:17:07,090 --> 01:17:08,692 have stopped using milk 1489 01:17:08,725 --> 01:17:11,160 made with rBGH in their products. 1490 01:17:11,194 --> 01:17:14,030 And Canada and the European Union have even banned it. 1491 01:17:14,063 --> 01:17:16,432 That's probably why Monsanto sold it to Eli Lilly 1492 01:17:16,465 --> 01:17:18,201 in the first place. 1493 01:17:18,234 --> 01:17:21,104 - So Eli Lilly is making profits from cancer drugs 1494 01:17:21,137 --> 01:17:23,740 and a substance that could increase the risk 1495 01:17:23,773 --> 01:17:25,041 of people getting cancer? 1496 01:17:25,074 --> 01:17:27,176 - Yeah. 1497 01:17:27,210 --> 01:17:31,014 - So Eli Lilly is milking cancer. 1498 01:17:35,418 --> 01:17:37,987 - When you start looking at who, 1499 01:17:38,021 --> 01:17:40,156 um... is actually controlling science, 1500 01:17:40,189 --> 01:17:42,058 it goes all the way back, 1501 01:17:42,091 --> 01:17:44,961 I think, to, you know, who has the money. 1502 01:17:44,994 --> 01:17:47,163 A lot of the research that's being done 1503 01:17:47,196 --> 01:17:49,332 is being done by the pharmaceutical companies. 1504 01:17:49,365 --> 01:17:50,867 They are... 1505 01:17:50,900 --> 01:17:52,802 They also fund research 1506 01:17:52,836 --> 01:17:56,105 that they think is going to be in their interest to fund. 1507 01:17:56,139 --> 01:17:58,842 Um, AstraZeneca, for example, 1508 01:17:58,875 --> 01:18:01,377 which is based in the UK, produces Tamoxifen. 1509 01:18:01,410 --> 01:18:03,112 As far as I know, 1510 01:18:03,146 --> 01:18:05,281 it still has the patent on it, 1511 01:18:05,314 --> 01:18:07,917 and, uh, it's making billions of dollars a year. 1512 01:18:07,951 --> 01:18:10,086 Tamoxifen is anti-estrogenic. 1513 01:18:10,119 --> 01:18:12,756 It's used as a treatment for breast cancer 1514 01:18:12,789 --> 01:18:14,724 to stop estrogen production. 1515 01:18:16,793 --> 01:18:19,128 They also own Syngenta, 1516 01:18:19,162 --> 01:18:21,430 a, uh... pesticide-producing company 1517 01:18:21,464 --> 01:18:24,067 that makes Atrazine. 1518 01:18:24,100 --> 01:18:27,136 Atrazine is very, very widely used... 1519 01:18:27,170 --> 01:18:30,039 on corn and on a number of other crops. 1520 01:18:30,073 --> 01:18:32,075 It's been used widely in North America, 1521 01:18:32,108 --> 01:18:33,977 right here in Essex County. 1522 01:18:34,010 --> 01:18:37,781 Atrazine has been found to be estrogenic. 1523 01:18:37,814 --> 01:18:41,350 In fact, it's been banned in Europe for use, 1524 01:18:41,384 --> 01:18:44,921 because of its endocrine- disrupting characteristics. 1525 01:18:56,165 --> 01:18:58,067 - It's Breast Cancer Awareness Month, 1526 01:18:58,101 --> 01:19:00,403 which has a very nefarious history. 1527 01:19:00,436 --> 01:19:03,439 It was invented in the early '80s 1528 01:19:03,472 --> 01:19:08,111 by a public-relations expert 1529 01:19:08,144 --> 01:19:11,347 at Zeneca in... 1530 01:19:11,380 --> 01:19:13,316 in Delaware, 1531 01:19:13,349 --> 01:19:15,952 which was the American arm 1532 01:19:15,985 --> 01:19:17,987 of what was then 1533 01:19:18,021 --> 01:19:19,889 the largest chemical company in the world. 1534 01:19:26,195 --> 01:19:27,997 - And this month certainly encourages women, 1535 01:19:28,031 --> 01:19:30,166 and men, 1536 01:19:30,199 --> 01:19:31,868 to talk about the issue. 1537 01:19:31,901 --> 01:19:34,170 What kinds of things are being planned? 1538 01:19:34,203 --> 01:19:36,239 - Organizations all over the country 1539 01:19:36,272 --> 01:19:38,041 involved with breast-cancer and cancer concerns 1540 01:19:38,074 --> 01:19:39,976 are planning something nearly every day. 1541 01:19:40,009 --> 01:19:41,945 One notable is National Mammography Day, 1542 01:19:41,978 --> 01:19:43,446 on October 19th, 1543 01:19:43,479 --> 01:19:46,816 where over 1,700 radiologists are participating 1544 01:19:46,850 --> 01:19:49,352 with free mammography for women. 1545 01:19:49,385 --> 01:19:51,420 And that's exciting, that's a big breakthrough. 1546 01:19:51,454 --> 01:19:53,923 I think it'll encourage people that haven't had 1547 01:19:53,957 --> 01:19:55,458 that first mammogram to go get it. 1548 01:19:55,491 --> 01:19:58,294 - You talk about the importance of corporations getting involved 1549 01:19:58,327 --> 01:20:01,464 and there's no better example than Zeneca Pharmaceuticals. 1550 01:20:01,497 --> 01:20:03,900 Bob, tell me what Zeneca's doing and why? 1551 01:20:03,933 --> 01:20:05,835 - Well, we've had a very strong interest 1552 01:20:05,869 --> 01:20:08,071 in breast cancer for a number of years, 1553 01:20:08,104 --> 01:20:11,040 because we are a research-based pharmaceutical company, 1554 01:20:11,074 --> 01:20:15,111 we do basic pharmaceutical research into cancer. 1555 01:20:15,144 --> 01:20:18,347 We realized that early detection is extremely important 1556 01:20:18,381 --> 01:20:20,950 to the long-term survivability of patients. 1557 01:20:20,984 --> 01:20:24,053 In 1985, we were one of the founding sponsors 1558 01:20:24,087 --> 01:20:26,522 for National Breast Cancer Week in those days, 1559 01:20:26,555 --> 01:20:28,424 which has now turned into 1560 01:20:28,457 --> 01:20:31,060 National Breast Cancer Awareness Month, 1561 01:20:31,094 --> 01:20:32,561 because we wanted to try 1562 01:20:32,595 --> 01:20:35,298 to get the message out to women across America 1563 01:20:35,331 --> 01:20:37,633 that early detection really is very important. 1564 01:20:37,666 --> 01:20:41,270 - The point of Breast Cancer Awareness Month, 1565 01:20:41,304 --> 01:20:43,940 since its inception, 1566 01:20:43,973 --> 01:20:48,077 has been to promote mammography as the major tool 1567 01:20:48,111 --> 01:20:51,347 in winning the fight against breast cancer. 1568 01:20:51,380 --> 01:20:55,484 And all promotional materials that use the name 1569 01:20:55,518 --> 01:20:59,222 must be approved by AstraZeneca. 1570 01:20:59,255 --> 01:21:02,358 So what we have is a situation in which a company 1571 01:21:02,391 --> 01:21:05,528 that will benefit 1572 01:21:05,561 --> 01:21:08,998 from more people being diagnosed with breast cancer 1573 01:21:09,032 --> 01:21:11,334 through the use of mammography, 1574 01:21:11,367 --> 01:21:16,139 producing a campaign encouraging people to get screened. 1575 01:21:16,172 --> 01:21:17,974 (cheering) 1576 01:21:22,311 --> 01:21:24,113 (woman cheering in French) 1577 01:21:25,949 --> 01:21:28,884 (cheering) 1578 01:21:30,719 --> 01:21:32,555 (honking) 1579 01:21:32,588 --> 01:21:35,524 (distant live music) 1580 01:21:47,470 --> 01:21:50,406 - I think on the part of the people who are walking the race, 1581 01:21:50,439 --> 01:21:53,342 that is really innocent, you know? 1582 01:21:53,376 --> 01:21:56,412 - People just don't know. We do trust and why wouldn't we? 1583 01:21:56,445 --> 01:21:58,381 And, you know, I think a lot of us feel 1584 01:21:58,414 --> 01:22:01,317 really frustrated in the month of October, 1585 01:22:01,350 --> 01:22:03,987 because, okay, great, we're getting this recognition, 1586 01:22:04,020 --> 01:22:06,355 but at the same time, 1587 01:22:06,389 --> 01:22:08,291 it's almost like our disease 1588 01:22:08,324 --> 01:22:11,194 is being used for people to profit, 1589 01:22:11,227 --> 01:22:12,996 and that's not okay. 1590 01:22:13,029 --> 01:22:15,098 It's not, um... 1591 01:22:15,131 --> 01:22:17,266 There's no integrity. 1592 01:22:17,300 --> 01:22:19,102 - For people to finally... 1593 01:22:21,704 --> 01:22:23,539 ... rise up and object, 1594 01:22:23,572 --> 01:22:26,375 people have to know. 1595 01:22:26,409 --> 01:22:28,744 They have to be aware 1596 01:22:28,777 --> 01:22:32,415 of the magnitude of the lies 1597 01:22:32,448 --> 01:22:33,716 they're being fed. 1598 01:22:35,684 --> 01:22:38,021 And the lies are comforting lies. 1599 01:22:38,054 --> 01:22:40,323 People are not going to want to give up these lies. 1600 01:22:40,356 --> 01:22:42,191 They're comforting. 1601 01:22:42,225 --> 01:22:45,728 Breast Cancer Awareness Month is comforting, 1602 01:22:45,761 --> 01:22:48,564 because you're doing something about something that scares you. 1603 01:22:48,597 --> 01:22:51,500 (background chatter) 1604 01:22:59,608 --> 01:23:02,111 (woman): Oh... 1605 01:23:02,145 --> 01:23:04,313 - Breast Cancer Awareness Month, despite the fact 1606 01:23:04,347 --> 01:23:06,582 that it does not reflect any reality... 1607 01:23:09,085 --> 01:23:10,319 ... works. 1608 01:23:12,321 --> 01:23:15,191 (women): Oh! Ah... 1609 01:23:15,224 --> 01:23:17,760 - Pink-ribbon vacuum cleaners work. 1610 01:23:17,793 --> 01:23:21,397 Pink-ribbon teddy bears sell. 1611 01:23:21,430 --> 01:23:24,233 Pink-ribbon yogurt also sells. 1612 01:23:24,267 --> 01:23:26,402 It works. 1613 01:23:26,435 --> 01:23:28,471 And as long as it works, they're gonna keep pushing it. 1614 01:23:32,608 --> 01:23:35,611 - Black coffee. - Thank you. 1615 01:23:35,644 --> 01:23:38,614 Thanks a lot. Thank you! 1616 01:23:38,647 --> 01:23:42,518 - And it is tempting to say they must be in a conspiracy. 1617 01:23:42,551 --> 01:23:45,321 But that's way too easy. 1618 01:23:45,354 --> 01:23:47,256 I wish it were, 1619 01:23:47,290 --> 01:23:50,093 because if it were a conspiracy, 1620 01:23:50,126 --> 01:23:52,161 then we could expose it, 1621 01:23:52,195 --> 01:23:54,163 and suddenly people would be aware. 1622 01:23:54,197 --> 01:23:56,299 But it's not. 1623 01:23:56,332 --> 01:23:58,367 It's business as usual. 1624 01:23:58,401 --> 01:24:00,103 (distant cheering) 1625 01:24:03,239 --> 01:24:07,110 - We need, you know, as corporate citizens, 1626 01:24:07,143 --> 01:24:09,312 we obviously would love 1627 01:24:09,345 --> 01:24:11,747 that the rest of the corporate world 1628 01:24:11,780 --> 01:24:14,617 uh, do give back to the communities, 1629 01:24:14,650 --> 01:24:16,252 uh, in this manner. 1630 01:24:16,285 --> 01:24:18,587 - We look at our position as being that of... 1631 01:24:18,621 --> 01:24:21,357 a leader to raise funds, that's our job. 1632 01:24:21,390 --> 01:24:24,860 We take that job very seriously, and when we listen 1633 01:24:24,893 --> 01:24:27,663 to the researchers tell us about their job, 1634 01:24:27,696 --> 01:24:29,498 we need to raise a lot more money. 1635 01:24:29,532 --> 01:24:31,334 - That's right. 1636 01:24:31,367 --> 01:24:34,470 - The notion that the solution to a complex problem 1637 01:24:34,503 --> 01:24:36,339 is throwing money at it 1638 01:24:36,372 --> 01:24:39,108 is a typical American solution to a problem. 1639 01:24:39,142 --> 01:24:41,810 I don't know if it's just American... it's capitalist. 1640 01:24:41,844 --> 01:24:43,746 If we just throw enough money at something, 1641 01:24:43,779 --> 01:24:45,681 we'll understand it. 1642 01:24:45,714 --> 01:24:48,217 I think that is so wrong-headed. 1643 01:24:48,251 --> 01:24:51,487 For one thing, I think... I... 1644 01:24:51,520 --> 01:24:53,822 I hear it at many meetings now, 1645 01:24:53,856 --> 01:24:55,758 "Well, breast cancer's so complex 1646 01:24:55,791 --> 01:24:57,560 and with no simple answers." 1647 01:24:57,593 --> 01:25:01,464 The more we invest ourselves in complexity, 1648 01:25:01,497 --> 01:25:04,500 the harder it is to find new answers. 1649 01:25:04,533 --> 01:25:06,835 Can we take a step back 1650 01:25:06,869 --> 01:25:09,905 and actually get some coordination of this problem? 1651 01:25:09,938 --> 01:25:13,642 Does the person in the lab in San Diego 1652 01:25:13,676 --> 01:25:16,245 know what the person in the lab in Montreal is doing, 1653 01:25:16,279 --> 01:25:18,347 or the person in the lab in Berlin? 1654 01:25:18,381 --> 01:25:20,483 Are they coordinated? Are they duplicating? 1655 01:25:20,516 --> 01:25:22,485 Are they doing the same thing that's failed three times? 1656 01:25:22,518 --> 01:25:24,187 What is going on? 1657 01:25:24,220 --> 01:25:25,621 - Take, for example, 1658 01:25:25,654 --> 01:25:28,857 trying to study the... 1659 01:25:28,891 --> 01:25:32,695 genetics of breast cancer in women of African ancestry. 1660 01:25:32,728 --> 01:25:35,198 And we found out that, in fact, 1661 01:25:35,231 --> 01:25:38,534 while we've had this large established infrastructure 1662 01:25:38,567 --> 01:25:41,204 to study breast cancer 1663 01:25:41,237 --> 01:25:43,306 and a lot of groups have been funded, 1664 01:25:43,339 --> 01:25:46,242 when the genome-wide association studies, 1665 01:25:46,275 --> 01:25:48,711 when the results started coming back, coming out, 1666 01:25:48,744 --> 01:25:52,415 it turned out that every study upon study 1667 01:25:52,448 --> 01:25:57,520 has all been among white women in Western Europe 1668 01:25:57,553 --> 01:25:59,355 or in America. 1669 01:25:59,388 --> 01:26:01,357 And so, all of the data, 1670 01:26:01,390 --> 01:26:03,292 no one could say for sure 1671 01:26:03,326 --> 01:26:04,893 whether they apply to minority groups, 1672 01:26:04,927 --> 01:26:07,496 to Asian women, to African-American women, 1673 01:26:07,530 --> 01:26:09,498 to women in Africa. 1674 01:26:09,532 --> 01:26:12,401 And yet we've spent millions of dollars 1675 01:26:12,435 --> 01:26:15,238 studying the same population, because these are 1676 01:26:15,271 --> 01:26:17,306 the convenient samples, I call them. 1677 01:26:17,340 --> 01:26:20,276 You know, white women go to doctors, 1678 01:26:20,309 --> 01:26:23,279 they are in major academic medical centres 1679 01:26:23,312 --> 01:26:27,216 as set up in areas where they can set up cohorts 1680 01:26:27,250 --> 01:26:29,352 of well-educated white women. 1681 01:26:29,385 --> 01:26:32,288 - The lack of coordination in breast-cancer research 1682 01:26:32,321 --> 01:26:33,822 is appalling. 1683 01:26:33,856 --> 01:26:36,292 At the federal level in the U.S., 1684 01:26:36,325 --> 01:26:39,762 there were 30-some different agencies led by the NCI 1685 01:26:39,795 --> 01:26:41,730 that fund breast-cancer research. 1686 01:26:41,764 --> 01:26:43,566 There are a number of non-profits: 1687 01:26:43,599 --> 01:26:45,568 Sue Love's group, 1688 01:26:45,601 --> 01:26:47,803 Komen Foundation, ACS... 1689 01:26:47,836 --> 01:26:49,505 And there are tons of them. 1690 01:26:49,538 --> 01:26:51,540 I mean, everybody's raising money for research. 1691 01:26:51,574 --> 01:26:53,442 Good people want to fund research. 1692 01:26:53,476 --> 01:26:55,911 And then there are the private pharmaceutical companies, 1693 01:26:55,944 --> 01:26:57,946 and we don't know what they're spending. 1694 01:26:57,980 --> 01:26:59,815 And nobody's minding the store. 1695 01:27:38,621 --> 01:27:40,656 - So what you see is all this money 1696 01:27:40,689 --> 01:27:42,591 flooding into the cause, 1697 01:27:42,625 --> 01:27:46,662 you see endless repetition of particular kinds of research. 1698 01:27:46,695 --> 01:27:48,531 So research, for instance, 1699 01:27:48,564 --> 01:27:50,633 that seeks to find 1700 01:27:50,666 --> 01:27:54,002 incremental changes in life expectancy 1701 01:27:54,036 --> 01:27:57,373 of a mouse given a certain cancer drug. 1702 01:27:57,406 --> 01:27:59,708 So you get the needless repetition, 1703 01:27:59,742 --> 01:28:01,544 and then you get massive gaps. 1704 01:28:01,577 --> 01:28:03,779 So questions about... 1705 01:28:03,812 --> 01:28:07,616 what kinds of cancers metastasize - right? - 1706 01:28:07,650 --> 01:28:09,652 which is what kills people generally, 1707 01:28:09,685 --> 01:28:11,987 not the size of the tumour. 1708 01:28:12,020 --> 01:28:14,323 That kind of research isn't funded. 1709 01:28:17,460 --> 01:28:19,462 (soft music) 1710 01:28:54,463 --> 01:28:56,465 (drums) 1711 01:29:02,137 --> 01:29:04,807 - Breast cancer recognizes no border, 1712 01:29:04,840 --> 01:29:07,042 and neither must our efforts. 1713 01:29:07,075 --> 01:29:09,945 We must expand our reach, country by country, 1714 01:29:09,978 --> 01:29:13,382 town by town, village by village, 1715 01:29:13,416 --> 01:29:15,918 person by person. 1716 01:29:15,951 --> 01:29:17,753 - In recent years, 1717 01:29:17,786 --> 01:29:22,057 we've seen the development on the part of organizations 1718 01:29:22,090 --> 01:29:24,993 like the Avon Foundation, the Komen Foundation, 1719 01:29:25,027 --> 01:29:27,396 the pharmaceutical company AstraZeneca, 1720 01:29:27,430 --> 01:29:30,899 to do breast-cancer fundraising 1721 01:29:30,933 --> 01:29:32,568 and awareness campaigns overseas. 1722 01:29:32,601 --> 01:29:34,970 So this is what we can think of 1723 01:29:35,003 --> 01:29:37,973 as the globalization of the breast-cancer movement. 1724 01:29:38,006 --> 01:29:41,444 What I found in my research is that... 1725 01:29:41,477 --> 01:29:43,979 what they're actually doing is producing 1726 01:29:44,012 --> 01:29:47,750 a culture of breast-cancer risk in places 1727 01:29:47,783 --> 01:29:49,818 where breast cancer may not be 1728 01:29:49,852 --> 01:29:51,987 a, or the, primary health concern. 1729 01:29:52,020 --> 01:29:53,088 - Basically, now we're gonna take 1730 01:29:53,121 --> 01:29:56,525 the same dumb messages to other parts of the world. 1731 01:29:56,559 --> 01:29:57,860 We're gonna... 1732 01:29:57,893 --> 01:30:00,629 So let me tell you a story about mammogram machines. 1733 01:30:00,663 --> 01:30:02,665 In the early '70s, 1734 01:30:02,698 --> 01:30:05,834 we were using, in North America, 1735 01:30:05,868 --> 01:30:09,037 machines that gave very high doses of radiation. 1736 01:30:09,071 --> 01:30:11,206 And we figured out that was not a good idea, 1737 01:30:11,239 --> 01:30:12,941 so we stopped. 1738 01:30:12,975 --> 01:30:16,111 What do you think we did with those machines? 1739 01:30:16,144 --> 01:30:18,581 We sent them to developing countries. 1740 01:30:18,614 --> 01:30:21,149 We... we do it all the time. 1741 01:30:21,183 --> 01:30:23,986 We send the worst of our stuff to other places. 1742 01:30:24,019 --> 01:30:27,122 And I would say that sending more dumb messages 1743 01:30:27,155 --> 01:30:29,925 all over the world isn't gonna help. 1744 01:30:29,958 --> 01:30:30,959 (background chatter) (Arabic) 1745 01:30:42,037 --> 01:30:44,139 - Companies need a license to operate. 1746 01:30:45,908 --> 01:30:48,143 There are many, many competitors. 1747 01:30:48,176 --> 01:30:50,846 Companies go into new markets. For example, 1748 01:30:50,879 --> 01:30:53,248 going into China or India. 1749 01:30:53,281 --> 01:30:56,051 In China, for example, the government wants to know: 1750 01:30:56,084 --> 01:30:59,054 What are you doing for my people? 1751 01:30:59,087 --> 01:31:01,757 What are you doing for my communities? 1752 01:31:01,790 --> 01:31:04,226 Even before they're allowed to do business. 1753 01:31:04,259 --> 01:31:07,663 When you give back through a cause, 1754 01:31:07,696 --> 01:31:09,932 you earn the license to operate. 1755 01:31:09,965 --> 01:31:12,501 - Towards the end of the Bush administration, 1756 01:31:12,535 --> 01:31:16,572 the U.S. government began using breast-cancer awareness 1757 01:31:16,605 --> 01:31:20,576 as a tool of diplomacy in the Middle East. 1758 01:31:20,609 --> 01:31:22,811 As a way, they thought, of winning the hearts 1759 01:31:22,845 --> 01:31:24,813 and minds of Middle Easterners 1760 01:31:24,847 --> 01:31:28,216 who are... angry 1761 01:31:28,250 --> 01:31:31,053 at U.S. involvement, 1762 01:31:31,086 --> 01:31:34,523 the invasion of Iraq, so on and so forth. 1763 01:31:34,557 --> 01:31:36,592 And, to me, 1764 01:31:36,625 --> 01:31:40,829 this is the most insidious use of breast-cancer awareness, 1765 01:31:40,863 --> 01:31:43,498 but it's also not surprising. 1766 01:31:45,634 --> 01:31:47,903 - Until... we, 1767 01:31:47,936 --> 01:31:49,705 in the breast-cancer community, 1768 01:31:49,738 --> 01:31:51,640 and in the cancer community, 1769 01:31:51,674 --> 01:31:54,877 have the equivalent of antiretroviral drugs, 1770 01:31:54,910 --> 01:31:58,213 until we have the ability to be able to treat this disease 1771 01:31:58,246 --> 01:32:00,583 much the way that diabetes is treated, 1772 01:32:00,616 --> 01:32:04,653 until we have those kinds, and even after that, 1773 01:32:04,687 --> 01:32:07,022 um, evolutions in this disease, 1774 01:32:07,055 --> 01:32:08,891 there's not enough pink. 1775 01:32:08,924 --> 01:32:10,826 There's not enough pink. 1776 01:32:10,859 --> 01:32:13,962 (speaker): Hello, San Francisco walkers! 1777 01:32:13,996 --> 01:32:15,898 (cheering) 1778 01:32:17,766 --> 01:32:20,703 You have come a long way since yesterday morning, 1779 01:32:20,736 --> 01:32:22,638 but now you are done! 1780 01:32:24,973 --> 01:32:26,842 (speaker): The research, 1781 01:32:26,875 --> 01:32:29,177 the caring, the lifesaving work 1782 01:32:29,211 --> 01:32:31,614 being done across this country and around the world 1783 01:32:31,647 --> 01:32:33,115 is all possible 1784 01:32:33,148 --> 01:32:35,283 because of people like you. 1785 01:32:35,317 --> 01:32:37,953 You didn't choose to stay home this weekend, 1786 01:32:37,986 --> 01:32:39,755 you chose to take a stand, 1787 01:32:39,788 --> 01:32:42,257 and we thank you so much for being in it 1788 01:32:42,290 --> 01:32:45,027 to end it with us. We began here yesterday 1789 01:32:45,060 --> 01:32:48,597 as a diverse group from 46 states 1790 01:32:48,631 --> 01:32:50,265 who share a common thread 1791 01:32:50,298 --> 01:32:52,300 in the fight against breast cancer. 1792 01:32:52,334 --> 01:32:53,802 And even though 1793 01:32:53,836 --> 01:32:56,104 you're now standing right back where you started, 1794 01:32:56,138 --> 01:32:58,206 you're in a very different place. 1795 01:32:58,240 --> 01:33:01,243 You are now part of a community, a community deeply connected 1796 01:33:01,276 --> 01:33:05,180 to each other and to the cause. 1797 01:33:05,213 --> 01:33:08,050 We'd like to demonstrate the strength of that community now, 1798 01:33:08,083 --> 01:33:10,619 and ask your family and friends to join us. 1799 01:33:10,653 --> 01:33:11,954 (live music) 1800 01:33:11,987 --> 01:33:13,656 If you are connected to this community 1801 01:33:13,689 --> 01:33:16,058 because you are a breast-cancer survivor, 1802 01:33:16,091 --> 01:33:18,694 please raise your hands high above your head 1803 01:33:18,727 --> 01:33:21,063 and hold them there. (cheering) 1804 01:33:21,096 --> 01:33:23,065 If you are connected 1805 01:33:23,098 --> 01:33:25,333 to this community because you walked 1806 01:33:25,367 --> 01:33:27,836 as far as you possibly could 1807 01:33:27,870 --> 01:33:29,938 to raise funds and awareness, 1808 01:33:29,972 --> 01:33:32,775 raise your hands and hold them there. 1809 01:33:32,808 --> 01:33:36,745 Now reach up and grab the hands of those around you. 1810 01:33:36,779 --> 01:33:39,948 Feel the strength of our connection thousands strong. 1811 01:33:39,982 --> 01:33:41,917 Because we need each other 1812 01:33:41,950 --> 01:33:43,418 to win this fight. 1813 01:33:43,451 --> 01:33:46,188 We need the power of our community to save lives. 1814 01:33:47,756 --> 01:33:49,191 But remember... (lively music) 1815 01:33:49,224 --> 01:33:51,894 ... our journey continues 1816 01:33:51,927 --> 01:33:53,862 in three more cities this year 1817 01:33:53,896 --> 01:33:56,331 and right back here, in San Francisco, 1818 01:33:56,364 --> 01:33:58,200 in 2011. 1819 01:34:00,803 --> 01:34:03,105 - The fact that women are willing to walk, run, 1820 01:34:03,138 --> 01:34:04,773 jump out of planes, climb mountains, 1821 01:34:04,807 --> 01:34:06,709 shows how motivated women are 1822 01:34:06,742 --> 01:34:08,977 to find the answer to breast cancer. 1823 01:34:09,011 --> 01:34:11,446 - We used to have a phrase that said: 1824 01:34:11,479 --> 01:34:13,916 "Do something besides worry... 1825 01:34:13,949 --> 01:34:16,018 that might make a difference." 1826 01:34:16,051 --> 01:34:19,154 I do think that the public, 1827 01:34:19,187 --> 01:34:21,857 individuals, have enormous power 1828 01:34:21,890 --> 01:34:23,959 if they would use it. 1829 01:34:26,461 --> 01:34:29,264 Closed Captioning: CNST, Montreal 1830 01:34:47,282 --> 01:34:50,786 - When I see a pink ribbon on a... 1831 01:34:50,819 --> 01:34:53,121 the label of a product, for example, 1832 01:34:53,155 --> 01:34:56,491 or even on somebody's lapel, 1833 01:34:56,524 --> 01:34:59,094 I feel uncomfortable. 1834 01:34:59,127 --> 01:35:02,831 And if I have the time and the energy, 1835 01:35:02,865 --> 01:35:05,968 I might even get into an argument and say, 1836 01:35:06,001 --> 01:35:07,770 "I know you're coming from a good place, 1837 01:35:07,803 --> 01:35:09,471 I know you wanna help, 1838 01:35:09,504 --> 01:35:11,206 but I've been through breast cancer, 1839 01:35:11,239 --> 01:35:12,841 and I don't think 1840 01:35:12,875 --> 01:35:14,977 there's anything pretty and pink about it." 1841 01:35:18,346 --> 01:35:21,349 - When I see the pink ribbon, I see breast cancer. 1842 01:35:21,383 --> 01:35:23,385 I see a movement. 1843 01:35:23,418 --> 01:35:26,955 I see millions and millions of men and women 1844 01:35:26,989 --> 01:35:29,491 coming together, with companies, 1845 01:35:29,524 --> 01:35:32,828 with government, with NGOs, 1846 01:35:32,861 --> 01:35:35,297 with their detractors as well, 1847 01:35:35,330 --> 01:35:37,933 stirring it up and saying, 1848 01:35:37,966 --> 01:35:40,969 "This is a disease that is too prevalent. 1849 01:35:41,003 --> 01:35:43,972 This is a disease that has taken too many lives. 1850 01:35:44,006 --> 01:35:46,875 This is a disease that we must stop, 1851 01:35:46,909 --> 01:35:49,978 and hopefully in the next lifetime." 1852 01:35:53,048 --> 01:35:54,549 - When I see a pink ribbon, 1853 01:35:54,582 --> 01:35:56,885 I... think 1854 01:35:56,919 --> 01:35:59,788 the same thing of when I see "Made in China." 1855 01:36:01,523 --> 01:36:03,258 Doesn't mean anything to me. 1856 01:36:06,962 --> 01:36:09,798 - I don't like the pink ribbon. I don't like pink. 1857 01:36:09,832 --> 01:36:11,466 I think pink softens 1858 01:36:11,499 --> 01:36:14,069 what's really not a soft disease. 1859 01:36:14,102 --> 01:36:18,040 And I think that the pink ribbon makes breast cancer 1860 01:36:18,073 --> 01:36:19,942 into something friendly and cuddly, 1861 01:36:19,975 --> 01:36:22,310 as opposed to a really yucky disease 1862 01:36:22,344 --> 01:36:24,813 that's very scary 1863 01:36:24,847 --> 01:36:26,915 and that has significant consequences. 1864 01:36:29,985 --> 01:36:32,154 - When I see the pink ribbon, 1865 01:36:32,187 --> 01:36:35,323 pink is synonymous now with breast cancer, 1866 01:36:35,357 --> 01:36:39,561 um, with funds that are raised for research on breast cancer, 1867 01:36:39,594 --> 01:36:42,865 but really so much of that effort 1868 01:36:42,898 --> 01:36:46,168 goes toward trying to treat the disease after it develops, 1869 01:36:46,201 --> 01:36:50,238 and so little of it goes to helping identify 1870 01:36:50,272 --> 01:36:53,575 and stomp out the root causes of breast cancer. 1871 01:36:56,644 --> 01:36:59,147 - Well, I'm sure that what I think of 1872 01:36:59,181 --> 01:37:00,949 when I see a pink ribbon 1873 01:37:00,983 --> 01:37:04,152 is not necessarily shared by other people. 1874 01:37:04,186 --> 01:37:06,188 I see evil. 1875 01:37:08,891 --> 01:37:10,458 - I don't... (distant chatter) 1876 01:37:10,492 --> 01:37:12,961 I don't think of something when I see a pink ribbon. 1877 01:37:17,332 --> 01:37:19,501 - People often say, "Well, if it's raising money, 1878 01:37:19,534 --> 01:37:22,270 or even if it isn't raising that much money, 1879 01:37:22,304 --> 01:37:24,106 if it's raising awareness, 1880 01:37:24,139 --> 01:37:25,941 like, that could only be a good thing." 1881 01:37:25,974 --> 01:37:27,876 And I have to disagree. 1882 01:37:27,910 --> 01:37:31,213 I think that the level of misinformation, 1883 01:37:31,246 --> 01:37:33,415 and the perky, uh... 1884 01:37:33,448 --> 01:37:35,617 image of the disease 1885 01:37:35,650 --> 01:37:38,320 is at this point doing more harm than good.